Sandaya Italy is part of the brand’s strategic plan to grow in the luxury open-air sector, and it is specifically targeting our country, a nation that ranks second in the European market for outdoor accommodations.
Leading the Italian subsidiary will be Roberto Franchi, who will occupy the role of managing director, a well-known face in the domestic hotel industry for his vast experience, determined to integrate and consolidate the brand on the Italian and international scene.
Sandaya Italy is an important milestone for the French company, reached after after the acquisition in recent months of four prestigious campsites in Veneto and Tuscany, respectively: Europa Camping Village***** (Cavallino Treporti, Venice), International Camping Etruria (Marina di Castagneto), Pianacce Camping Village (Castagneto di Carducci) and Toscana Bella Camping Village (Vada).
Roberto Franchi will captain the integration and launch of these recent acquisitions with a view to optimizing synergies between France and Italy, an important objective that has spurred expansion in our country. A shared international activity in synergy, with the focus on consolidating the brand’s exclusive proposition and offering guests a high level of comfort.
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