After six years, the tourism industry’s most prestigious event returns to Europe: Rome will be the venue for the 25th edition of the World Travel & Tourism Council. The Global Summit will be held at theAuditorium Parco della Musica, September 28-30, 2025, organized in collaboration with the Ministry of Tourism, theNational Tourism Agency (ENIT), and with the participation of the City of Rome and the Lazio Region.
After the 2024 event held in the Australian city of Perth, anticipation is high again this year. The WTTC is the global event that confirms tourism as a key pillar of the world economy, capable of bringing together business leaders, institutional representatives and tourism industry players in order to address the major challenges and opportunities that are shaping the future of the industry.
In past editions, WTTC has always hosted prestigious guests, influential speakers who have helped guide global policies and inspired change, from Barack Obama to Bill Clinton, from former UK prime ministers such as Theresa May, David Cameron and Tony Blair, to former UN Secretary-General Ban Ki-moon.
At last year’s WTTC, the WTTC stage hosted John Kerry, 68th U.S. Secretary of State, who addressed the pressing issues of climate change and sustainable tourism, as well as conservationist Robert Irwin, who shared reflections on the role of tourism in protecting natural habitats.
WTTC 2025
The themes of the 25th edition of WTTC will point the focus on digital transformation, regenerative tourism and investment strategies, technology that embraces the tourism sector in 360 degrees, and issues related to sustainability, in line with a virtuous logic that operates in respect of the environment and the enhancement of territories.
Our capital will be an exceptional setting, and the 2025 edition promises to be a major event. From the press release of the Ministry of Tourism, we quote the statement of Minister of Tourism Daniela Santanchè: ” We warmly welcome to Rome the 25th edition of the WTTC Global Summit, an event of international significance that will highlight the crucial role of tourism in the global economy. With its thousand-year history and ability to attract visitors from all over the world, Rome is the ideal stage to host this meeting “.
The minister adds, “Italy is ready to seize this opportunity to strengthen its leadership in the tourism sector, promoting sustainability, digital innovation and experiential tourism. We firmly believe that events such as this are key to fostering public-private dialogue, stimulating new investments and ensuring a prosperous future for a sector that is among the main economic engines of our nation.
We extend our heartfelt thanks to WTTC for choosing the Italian capital as the venue for the Summit, and to the Municipality of Rome and the Lazio Region, which have welcomed the initiative with enthusiasm from the outset. We are confident that this event will help to further strengthen the visibility of Rome and Italy on the international tourism scene “.
We also quote the words of WTTC President and CEO Julia Simpson: “Sam delighted to bring our Global Summit back to Europe and to be able to turn the spotlight on the iconic city of Rome. Among the world’s most beloved urban destinations, Rome will provide an ideal setting to welcome our members, institutional representatives and distinguished guests from all corners of the globe. I would like to thank Minister Santanchè and ENIT for welcoming our Summit, which I am sure will be an extraordinary event “.
As specified by the Ministry release, further details, including the full program and speakers, will be announced soon.
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