The first day of the 50th edition of Hospitality – Il Salone dell’Accoglienza, ended under the sign of innovation and a heartfelt momentum towards the future thanks to the Startup for Hospitality 2026 award ceremony. Italy’s leading international trade fair for hospitality and catering, organized by Riva del Garda Fierecongressi, is a stage that not only enhances emerging startups, but also rewards them.
Alessandra Albarelli, General Manager of Riva del Garda Fierecongressi, said, “Hospitality is going through a phase of profound evolution, in which digital plays an increasingly central role. Startup for Hospitality brought to the fair innovative proposals and concrete solutions to support industry operators, capable of improving the experience of guests and travelers and contributing to the development of an increasingly future-oriented industry “.
Startup for Hospitality – the winner
Reservation automation, artificial intelligence-based solutions, operational management and data enhancement to make hospitality more efficient, accessible and experience-oriented: these are the projects presented by the finalist startups.
Cora Hospitality is the winner of Startup for Hospitality 2026, the contest promoted by Hospitality – The Hospitality Show in collaboration with WMF – We Make Future and with the support of Trentino Sviluppo, dedicated to startups that develop innovative solutions for the HoReCa sector.
Lombardy-based startup Cora Hospitality convinced the jury (composed of Laura Grippa, Events Area Manager of Riva del Garda Fierecongressi; Domenico Castaldo, Innovation Manager of WMF – We Make Future; and Andrea Silli, Startup and Innovation Area Director of Trentino Sviluppo), with its AI-based Operations Management platform, designed for any hospitality facility, intuitive, user friendly and plug & play, is designed to optimize daily procedures, improve quality and reduce operational costs.
Thanks to this win, the startup will participate in the WMF – We Make Future Festival 2026, scheduled to take place at BolognaFiere June 24-26, where it will present its project to an international audience of businesses, investors and innovation stakeholders.
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