{"id":163953,"date":"2023-06-29T09:49:22","date_gmt":"2023-06-29T07:49:22","guid":{"rendered":"https:\/\/www.mondocamping.com\/the-strength-of-the-chinese-camping-sector-has-driven-the-business-of-two-important-brands\/"},"modified":"2023-06-29T09:49:24","modified_gmt":"2023-06-29T07:49:24","slug":"the-strength-of-the-chinese-camping-sector-has-driven-the-business-of-two-important-brands","status":"publish","type":"post","link":"https:\/\/www.mondocamping.com\/en\/the-strength-of-the-chinese-camping-sector-has-driven-the-business-of-two-important-brands\/","title":{"rendered":"The strength of the Chinese camping sector has driven the business of two important brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The camping industry in China has experienced remarkable growth in recent years, driven by the growing popularity of outdoor activities and the desire for experiences centered around nature. As the market has expanded, the competition between brands trying to establish themselves has increased.<\/p>\n\n<p class=\"wp-block-paragraph\">From camping equipment to clothing and campsites, the refined trend of camping has attracted not only Mobigarden, but also other companies that have seized the market opportunity. According to data from Tianyancha, 3,000, 8,200 and 20,000 new camping-related businesses were registered in China in 2020, 2021 and 2022, respectively. Among tens of thousands of camping enterprises, there are collective shop buyers in China, emerging entrepreneurial brands, companies transitioning from foreign trade to domestic sales, and established sports and leisure brands. The market is becoming more and more &#8220;crowded&#8221; and consumers have to evaluate a wide offer.<\/p>\n\n<p class=\"wp-block-paragraph\">Two major contenders in this &#8220;battle&#8221; are Mobi Garden and Naturehike, each with different offering strategies to capture the attention and loyalty of Chinese consumers.<\/p>\n\n<p class=\"wp-block-paragraph\">Naturehike, a brand of Ningbo Naturehike Outdoor Products Co., Ltd., was established in 2005 as a professional outdoor sports brand. It promotes the concept of &#8220;outdoor light travel&#8221; and is committed to providing high-quality and affordable ultra-light products for outdoor activities. Naturehike designs and develops solutions for outdoor activities such as mountaineering, rock climbing, hiking and camping. By combining elements of environmental protection, comfort, fashion and practicality in outdoor sports, the brand creates a professional and fashionable style for outdoor equipment. The brand has earned a good reputation among outdoor sports enthusiasts. On Taobao, Naturehike&#8217;s sales volume is about twice that of Mobigarden.<\/p>\n\n<p class=\"wp-block-paragraph\">Since its foundation with the Cold Mountain tent in 2003, Mobigarden has instead maintained the concept of &#8220;camping professionalism&#8221;. As a main product line, Mobigarden&#8217;s outdoor camping equipment series covers different scenarios such as high-altitude camping, hiking, park leisure, fine camping and travel, meeting the needs of specialized equipment and clothing in any situation. Mobigarden promotes the idea of getting closer to nature, exploring and protecting it, aiming for harmony between human beings and nature. The brand is dedicated to creating comfortable, safe and refined mobile spaces. Mountain sports, mountain climate and mountain aesthetics are the inspiration for their designs.<\/p>\n\n<p class=\"wp-block-paragraph\">Mobigarden and Naturehike have solidified their positions as leading brands in the outdoor camping industry, each with their own unique strengths and growth potential. While Mobigarden focuses on innovation, technology and cultivating an adventurous brand image, Naturehike excels in providing reliable, value-for-money products that appeal to a broader consumer base. With the growing demand for outdoor experiences in China, both brands are well positioned to capture market attention and convince consumers of the quality of their offering.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><em>Article taken from &#8220;Design in China&#8221; e45 &#8211; Mobigarden \u7267\u9ad8\u7b1b vs. Naturehike \u632a\u5ba2: A Battle for Dominance in the Outdoor Camping Industry<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The camping industry in China has experienced remarkable growth in recent years, driven by the growing popularity of outdoor activities and the desire for experiences centered around nature. As the market has expanded, the competition between brands trying to establish themselves has increased. From camping equipment to clothing and campsites, the refined trend of camping [&hellip;]<\/p>\n","protected":false},"author":170,"featured_media":163935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2176],"tags":[4959,3756,5136,3966,5138,5137],"class_list":["post-163953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-camping-news","tag-business-en","tag-camping-en","tag-mobigarden-en","tag-mondo-camping-en","tag-naturehike-en","tag-tianyancha-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The strength of the Chinese camping sector has driven the business of two important brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondocamping.com\/en\/the-strength-of-the-chinese-camping-sector-has-driven-the-business-of-two-important-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The strength of the Chinese camping sector has driven the business of two important brands\" \/>\n<meta property=\"og:description\" content=\"The camping industry in China has experienced remarkable growth in recent years, driven by the growing popularity of outdoor activities and the desire for experiences centered around nature. As the market has expanded, the competition between brands trying to establish themselves has increased. From camping equipment to clothing and campsites, the refined trend of camping [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mondocamping.com\/en\/the-strength-of-the-chinese-camping-sector-has-driven-the-business-of-two-important-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondo Camping\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mondobalneare\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-29T07:49:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-29T07:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2023\/06\/camping-cina-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"545\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chiara Borzi\" \/>\n<meta name=\"twitter:card\" 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