{"id":164808,"date":"2023-09-13T10:06:16","date_gmt":"2023-09-13T08:06:16","guid":{"rendered":"https:\/\/www.mondocamping.com\/foreign-tourists-how-to-intercept-them\/"},"modified":"2023-09-13T10:06:17","modified_gmt":"2023-09-13T08:06:17","slug":"foreign-tourists-how-to-intercept-them","status":"publish","type":"post","link":"https:\/\/www.mondocamping.com\/en\/foreign-tourists-how-to-intercept-them\/","title":{"rendered":"Foreign tourists: how to intercept them"},"content":{"rendered":"\n

The data confirms this: international tourism in Italy is constantly growing, with an ever-increasing number of foreign tourists choosing the Bel Paese as a destination for their outdoor holidays. In particular, the GAS markets (Germany, Austria, Switzerland) represent a significant share of this clientele. Many campsites and tourist villages manage to use this trend to their advantage and invest in targeted marketing campaigns to attract foreign customers.<\/p>\n\n

Foreign tourists generally book further in advance than Italians, even directly at the facility one year at a time. So at the end of the season, after a few weeks of well-deserved rest, it is already time for Camping Village managers to get to work planning the marketing campaigns to be implemented starting from autumn and the following year to attract foreign customers.<\/p>\n\n

However, there are several aspects to take into consideration when trying to tap a foreign market. Let’s see together what is important to know to start advertising campaigns on foreign customers.<\/p>\n\n

Timing<\/h2>\n\n

One of the first elements to consider is the right time to promote offers and promotions. It is essential to consult the holiday calendar of the reference market, as many are different from the Italian ones. It is necessary to identify the most suitable moment to advertise promotions and create packages and offers, always taking into account the type of holiday that the foreign customer would like to take.<\/p>\n\n

\"\"<\/figure>\n\n

Programming<\/h2>\n\n

Advance planning is another crucial aspect. It is necessary to evaluate the average “booking window” of requests from these markets and prepare with promotions, the website and advertising campaigns a few months before the arrival of the first requests. During this phase, potential customers are looking for inspiration and information for their vacation, so it’s important to be ready to offer them everything they need at the moment they are looking for it.<\/p>\n\n

Which strategies are most effective for attracting foreign customers?<\/h2>\n\n

To attract foreign customers, it is advisable to adopt targeted strategies. Here are some effective tactics.<\/p>\n\n

Specific offers for each reference market<\/h3>\n\n

Considering the holiday periods of the target market, it is important to understand when they are most likely to move and create ad hoc offers to attract them.<\/p>\n\n

Accurate translations<\/h3>\n\n

Relying on specialized translators is always the best choice to guarantee an accurate and professional translation of content. Well-translated text is essential for communicating effectively with potential foreign customers.<\/p>\n\n

Highlight reviews in the target language<\/h3>\n\n

Each type of tourist appreciates different aspects of campsites and holiday villages. Showing reviews (on your website, in your newsletters, in your social campaigns…) in the target’s language, which underline the features or services that they usually appreciate most, can increase the trust and interest of potential customers. Social proof and the ability to identify yourself are key to winning over customers.<\/p>\n\n

Campaigns dedicated to foreign markets<\/h3>\n\n

Online marketing campaigns are a powerful tool, which has now become mandatory, to reach potential foreign customers. Among the most effective:<\/p>\n\n

  • Google Ads campaigns. It is necessary to rely on professionals and plan together a strategy that proposes content dedicated to each type of tourist in a specific and segmented manner.<\/li>
  • Facebook campaigns. It is necessary to create diversified content based on the stage of the funnel the customer is in. For example, if he already knows the structure, we can offer him a type of content to get him to book, but if he has never come into contact with us we can show him the advantages and characteristics of the place to intrigue him and trigger that curiosity in him to find out more. more.<\/li>
  • Newsletter. It is necessary to segment the campsite database by language, in order to send personalized content to each nationality of customers.<\/li><\/ul>\n\n
    \"\"<\/figure>\n\n

    In conclusion, to successfully intercept foreign customers it is necessary to plan carefully, consider the right time to promote offers and develop targeted marketing campaigns. Attracting foreign tourists has always been a precious opportunity for Italian accommodation facilities and investing wisely in the acquisition of foreign customers always leads to positive and often long-lasting results.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The data confirms this: international tourism in Italy is constantly growing, with an ever-increasing number of foreign tourists choosing the Bel Paese as a destination for their outdoor holidays. In particular, the GAS markets (Germany, Austria, Switzerland) represent a significant share of this clientele. Many campsites and tourist villages manage to use this trend to […]<\/p>\n","protected":false},"author":174,"featured_media":164691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4456],"tags":[3835],"class_list":["post-164808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","tag-camping-en-2"],"acf":[],"yoast_head":"\nForeign tourists: how to intercept them<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondocamping.com\/en\/foreign-tourists-how-to-intercept-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foreign tourists: how to intercept them\" \/>\n<meta property=\"og:description\" content=\"The data confirms this: international tourism in Italy is constantly growing, with an ever-increasing number of foreign tourists choosing the Bel Paese as a destination for their outdoor holidays. 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