{"id":166450,"date":"2023-12-12T11:20:58","date_gmt":"2023-12-12T10:20:58","guid":{"rendered":"https:\/\/www.mondocamping.com\/taking-advantage-of-winter-to-build-customer-loyalty-in-the-camping-village\/"},"modified":"2023-12-12T11:20:59","modified_gmt":"2023-12-12T10:20:59","slug":"taking-advantage-of-winter-to-build-customer-loyalty-in-the-camping-village","status":"publish","type":"post","link":"https:\/\/www.mondocamping.com\/en\/taking-advantage-of-winter-to-build-customer-loyalty-in-the-camping-village\/","title":{"rendered":"Taking advantage of winter to build customer loyalty in the camping village"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While guests who had filled the campground in the summer are at home, the main goal of every facility is to employ every available strategy to stimulate their return. During the past season, every camping village that did well devoted considerable effort to making sure guests had the best possible vacation experience, taking care of their service and relationship with their customers. And now that tourists have returned to their normal winter routines of work, school, and various commitments, and not everyone is actively planning their next vacation, the challenge is to maintain that bond with the guest and remind them of the happy times they spent in the village.<\/p>\n\n<p class=\"wp-block-paragraph\">How to achieve this goal? Above all, consistency is needed: cultivating a customer relationship requires continuous attention over time rather than sporadic efforts. Moreover, it is most useful to nurture this relationship through different fronts, taking advantage of the synergy of different channels in coordination with each other.<\/p>\n\n<p class=\"wp-block-paragraph\">But what specifically are the actions and channels to be used to continuously nurture the relationship with the customer? Let&#8217;s look at them together.<\/p>\n\n<h2 class=\"wp-block-heading\">Continue to engage customers through social<\/h2>\n\n<p class=\"wp-block-paragraph\">Social networks occupy a significant position among the recommended channels for staying in touch with guests after their departure. On average, people in Italy spend about 2 hours a day on social networks. Therefore, for any tourist facility, social, Facebook in primis, are crucial media to preside over and monitor, due to the numerous opportunities for visibility.<\/p>\n\n<p class=\"wp-block-paragraph\">Too often it happens that seasonal tourist facilities abandon their pages to themselves in the winter season, completely zeroing out their interaction with customers and gambling on the opportunity to continue engaging them. Often the reason for this abandonment translates into the question, &#8220;But what content can be posted in winter?&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">To begin with, it is possible to draw from the deck and propose:<\/p>\n\n<ul class=\"wp-block-list\"><li>The best photos and videos taken during the summer<\/li><li>The reviews received that enhance the facility<\/li><li>the events that took place<\/li><li>photos and staff presentation<\/li><li>what&#8217;s new for the year ahead<\/li><\/ul>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">\u00a0&#13;\n&#13;\nThe key aspect of showing content to the right target audience is to activate specific campaigns with daily budgets to be calibrated according to the Camping Village&#8217;s business needs, and to build a customized audience of contacts who have already stayed at the campsite. This allows you to specifically target them with appropriate messages.<\/p>\n\n<p class=\"wp-block-paragraph\">In practice, one can proceed by creating a specific database containing names, surnames, email addresses or phone numbers of guests. By uploading this data to platforms such as Facebook, it is possible to launch specific campaigns with a dedicated budget that exclusively target these people.<\/p>\n\n<p class=\"wp-block-paragraph\">To engage and incentivize customers to return, it might be useful, for example, to leverage such audiences to offer a coupon with a discount or benefit for future stays.<\/p>\n\n<p class=\"wp-block-paragraph\">Another idea could be to launch a contest, encouraging guests to share meaningful photos from their camping vacations. User-generated content is essential for social platforms; it generates engagement, increases brand visibility, and prompts people to relive the beautiful moments they spent at the facility.<\/p>\n\n<h2 class=\"wp-block-heading\">Leveraging the direct channel of newsletters<\/h2>\n\n<p class=\"wp-block-paragraph\">Newsletters are an extremely powerful tool for direct, targeted communication, allowing specific messages to be delivered directly to people&#8217;s inboxes without requiring advertising budgets. However, it is crucial to have a highly profiled database with detailed information to communicate the most appropriate message to each person.<\/p>\n\n<p class=\"wp-block-paragraph\">Segmenting the customer database is essential to distinguish between those who are already loyal and those for whom it is necessary to work to promote loyalty. Creating different messages for each group is therefore essential. For example, it is important to know the period when a guest has stayed in the past, whether they travel by RV, stay in tents or lodging, whether they have children, what age they are, and whether they travel with pets. This is all valuable information that can be leveraged to break down the database and target the right proposal to the right target audience, increasing conversions, retention rates, and consequently bookings.<\/p>\n\n<p class=\"wp-block-paragraph\">However, it is necessary to use this tool consciously to avoid overloading customers with communications, risking causing disinterest and unsubscription from the mailing list.<\/p>\n\n<h2 class=\"wp-block-heading\">Facilitating loyalty activities through CRM<\/h2>\n\n<p class=\"wp-block-paragraph\">Customer Relationship Management (CRM) software, such as our tourism-specific CRM Mr. PRENO, can be a powerful ally.<\/p>\n\n<p class=\"wp-block-paragraph\">With a performing CRM, segmenting recipients with specific characteristics and sending them ad hoc communications becomes even easier, automatic and professional. For example, targeting families with children between the ages of 0 and 3 and sending them a customized proposal for their stay.<\/p>\n\n<h2 class=\"wp-block-heading\">Why not pick up the phone?<\/h2>\n\n<p class=\"wp-block-paragraph\">Last in use but first in results, the telephone remains the channel with the highest conversion rate for bookings. Communicating through the phone line provides a better understanding of customer concerns and needs, and because of the direct and personal approach, it is a guarantee of high success rates.<\/p>\n\n<p class=\"wp-block-paragraph\">Taking advantage of quieter periods, such as these fall months, to contact guests directly with a call and stimulate their return to the campsite can have a significant impact. This approach offers a unique advantage that only facilities where the guest has actually stayed can take advantage of.<\/p>\n\n<p class=\"wp-block-paragraph\">In any communication with the customer, especially in a phone call, it is important to have a catchy message to capture his or her attention, such as a dedicated and advantageous offer, preferably limited in time and specific to the periods that require more promotion.<\/p>\n\n<p class=\"wp-block-paragraph\">In summary, the months between summer vacations are numerous. However, just as many are the contact opportunities that can be created during this time with the clientele. If, during their stay, the team has succeeded in planting the seed of &#8220;a vacation to repeat every year,&#8221; it is good to take the opportunity to maintain that bond and prevent winter from freezing the beautiful memories of the Camping Village vacation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While guests who had filled the campground in the summer are at home, the main goal of every facility is to employ every available strategy to stimulate their return. During the past season, every camping village that did well devoted considerable effort to making sure guests had the best possible vacation experience, taking care of [&hellip;]<\/p>\n","protected":false},"author":174,"featured_media":166060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4456],"tags":[],"class_list":["post-166450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taking advantage of winter to build customer loyalty in the camping village<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondocamping.com\/en\/taking-advantage-of-winter-to-build-customer-loyalty-in-the-camping-village\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking advantage of winter to build customer loyalty in the camping village\" \/>\n<meta property=\"og:description\" content=\"While guests who had filled the campground in the summer are at home, the main goal of every facility is to employ every available strategy to stimulate their return. During the past season, every camping village that did well devoted considerable effort to making sure guests had the best possible vacation experience, taking care of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mondocamping.com\/en\/taking-advantage-of-winter-to-build-customer-loyalty-in-the-camping-village\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondo Camping\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mondobalneare\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-12T10:20:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-12T10:20:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2023\/12\/come-sfruttare-autunno-e-inverno-per-fidelizzare-i-clienti-del-camping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta 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