{"id":168388,"date":"2024-04-03T17:48:53","date_gmt":"2024-04-03T15:48:53","guid":{"rendered":"https:\/\/www.mondocamping.com\/boost-your-sales-of-a-camping-village-by-taking-advantage-of-visibility-on-promotional-portals\/"},"modified":"2024-04-06T08:11:08","modified_gmt":"2024-04-06T06:11:08","slug":"boost-your-sales-of-a-camping-village-by-taking-advantage-of-visibility-on-promotional-portals","status":"publish","type":"post","link":"https:\/\/www.mondocamping.com\/en\/boost-your-sales-of-a-camping-village-by-taking-advantage-of-visibility-on-promotional-portals\/","title":{"rendered":"Boost your sales of a Camping Village by taking advantage of visibility on promotional portals"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the so-called digital age, the importance of a robust online presence cannot be underestimated for any type of business, especially for campgrounds and tourist facilities such as resorts. It is easy to realize this when one considers the gradual increase in inquiries and reservations that facilities are receiving through the Internet.<\/p>\n\n<p class=\"wp-block-paragraph\">This may seem like an obvious statement, but it is critical to emphasize how <strong>an effective and well-placed digital footprint on promotion portals <\/strong>can really make a difference to the success of a Camping Village.<\/p>\n\n<p class=\"wp-block-paragraph\">The focus of this article is on how adequate exposure on portals specific to en plein air tourism can translate into <strong>tangible improvement in the commercial performance <\/strong>of a campground or village, paying particular attention to the specifics that characterize this segment of the tourism market.<\/p>\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Case studies of success in the plein air tourism industry<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Before delving into the theory, it may be useful to look at some case studies of campgrounds and villages that have benefited greatly from the adoption of targeted visibility strategies.<\/p>\n\n<p class=\"wp-block-paragraph\">Their experiences show how proper use of promotional portals specifically for outdoor vacations can bring <strong>increased inquiries and bookings, satisfying varied and customized goals<\/strong>.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Airone Bianco Residence Village (4*, Lido delle Nazioni FE)<br \/><\/strong>FOCUS: Requests <strong>for June<br \/><\/strong>WINNING DATA: <strong>Received about 1 in 4 requests FOR STAYS IN JUNE surpassing the network average by more than 6 points %<\/strong>.<\/li>\n\n\n\n<li><strong>Tigullio Camping &amp; Resort (4*, Sestri Levante GE)<br \/><\/strong>FOCUS: <strong>Requests<\/strong> <strong>for Pitches<br \/><\/strong>WINNING FACT: came <strong>close to 15% of requests FOR PITCH ACCOMMODATION doubling the CampingVillage.Travel network average<\/strong><\/li>\n\n\n\n<li><strong>Camping Ca&#8217; Savio (3*, Ca&#8217; Savio VE)<br \/><\/strong>FOCUS: Requests <strong>with Children<br \/><\/strong>WINNING FACT: <strong>Managed to get requests from a very specific target audience:<br \/>\u2705 families with children 2-11 years old<br \/>\u2705 pitch accommodation<\/strong><\/li>\n<\/ul>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/01.-GIF-CASI-STUDIO.gif\" alt=\"\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">3 examples of facilities geographically and feature-wise distant from each other, with very different starting goals, demonstrate that <strong>an advertising showcase such as promotional portals-wisely <\/strong> exploited-become invaluable in &#8216; <strong>attracting targeted inquiries about certain periods, targets, or even accommodations<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Industry trends and data<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">It is essential for campgrounds and villages to <strong>understand seasonal trends and travelers&#8217; expectations<\/strong>. Access to up-to-date information allows one to adapt one&#8217;s offerings to new customer needs, thereby increasing the attractiveness of one&#8217;s online presence.<\/p>\n\n<p class=\"wp-block-paragraph\">Concrete examples and up-to-date data are available through partners such as CampingVillage.Marketing, which gives access to very specific data with maximum timing, to understand the most current trends and take full advantage of the sales potential for Camping Villages.<\/p>\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.campingvillage.marketing\/it\/analisi-dei-turisti-2024\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"482\" height=\"528\" src=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/02.-IMMAGINE-REPORT-SONDAGGIO-TURISTI-2024.png\" alt=\"\" class=\"wp-image-168351\" srcset=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/02.-IMMAGINE-REPORT-SONDAGGIO-TURISTI-2024.png 482w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/02.-IMMAGINE-REPORT-SONDAGGIO-TURISTI-2024-274x300.png 274w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>First impressions count, even online<\/strong><strong><\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The importance of an effective online presentation for a village or campground is indisputable.<\/p>\n\n<p class=\"wp-block-paragraph\">The selection of images and key information can significantly influence the potential customer&#8217;s perception, determining his or her choice in favor of one or the other facility.<\/p>\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Visual communication and targeting<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The choice of images to be presented on portals is crucial and must be guided by a clear strategy, with the goal of attracting specific customer segments. It is important to consider which image can have the greatest impact on the ideal client, tailoring the approach to different needs.<\/p>\n\n<p class=\"wp-block-paragraph\">To clarify the concept, an example may help: 3 photos of the same Camping Village depicting different services and situations may hit different targets at different times:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"300\" src=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/03.-IMMAGINE-CAMPING-MEDITERRANEO.png\" alt=\"\" class=\"wp-image-168354\" srcset=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/03.-IMMAGINE-CAMPING-MEDITERRANEO.png 1000w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/03.-IMMAGINE-CAMPING-MEDITERRANEO-300x90.png 300w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/03.-IMMAGINE-CAMPING-MEDITERRANEO-768x230.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>The importance of special offers<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Promotions and special offers are very powerful tools for increasing the visibility and attractiveness of an outdoor facility.<br \/>Making the most of them means not only <strong>filling the periods of lower attendance<\/strong>, but also <strong>emphasizing the unique services that a campground or village offers<\/strong>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"427\" height=\"819\" src=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/04.-IMMAGINE-OFFERTA-CampingVillage.Travel.png\" alt=\"\" class=\"wp-image-168357\" srcset=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/04.-IMMAGINE-OFFERTA-CampingVillage.Travel.png 427w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/04.-IMMAGINE-OFFERTA-CampingVillage.Travel-156x300.png 156w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Be careful, however, to propose discounts would be reductive and limiting!<br \/>A well-constructed offer is a complete stay proposal that includes overnight accommodations, exclusive experiences and the impeccable service of a Camping Village.<\/p>\n\n<p class=\"wp-block-paragraph\">After discovering the outdoor living alternatives available in a period and\/or destination, a tourist will decide to contact the Camping Villages that most impressed him or her. This is why <strong>promotional portals are the FIRST STEP on the path to booking<\/strong> and are a &#8220;breath of fresh air&#8221; for facilities that need new contacts. From now on, the way a Camping Village presents itself will become a key element in winning a new customer.<\/p>\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>The Power of a Good Quote<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">In the context of tourism bookings, the quote takes on a crucial role not only as a price list, but as an authentic presentation of the quality and services offered by your facility. Effective communication at this stage is essential to capture the interest of the potential customer.<\/p>\n\n<p class=\"wp-block-paragraph\">With professional systems such as a <strong>good CRM (such as Mr. PRENO) <\/strong>it is possible to optimize the work of the booking office by streamlining operations and increasing the chances of conversion.<\/p>\n\n<h2 class=\"wp-block-heading\"><a><\/a><strong>The horizon of promotional portals<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Integration into the promotional portal landscape significantly expands the reach for each campground or village, paving the way for new contacts and bookings.<\/p>\n\n<p class=\"wp-block-paragraph\">Careful management of this resource can contribute greatly to the success of the facility, provided that <strong>the goals to be pursued and the strategies to be adopted are clearly defined<\/strong>. In short, using promotional portals for Camping Villages in a static and generalist manner risks bringing in a large amount of contacts that are also very general.<\/p>\n\n<p class=\"wp-block-paragraph\">In conclusion, <strong>the strategic approach to online visibility through promotional portals represents an unavoidable opportunity for Camping Villages that aspire to stand out in an increasingly competitive market<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the so-called digital age, the importance of a robust online presence cannot be underestimated for any type of business, especially for campgrounds and tourist facilities such as resorts. It is easy to realize this when one considers the gradual increase in inquiries and reservations that facilities are receiving through the Internet. This may seem [&hellip;]<\/p>\n","protected":false},"author":174,"featured_media":168361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4456],"tags":[],"class_list":["post-168388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost your sales of a Camping Village by taking advantage of visibility on promotional portals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondocamping.com\/en\/boost-your-sales-of-a-camping-village-by-taking-advantage-of-visibility-on-promotional-portals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost your sales of a Camping Village by taking advantage of visibility on promotional portals\" \/>\n<meta property=\"og:description\" content=\"In the so-called digital age, the importance of a robust online presence cannot be underestimated for any type of business, especially for campgrounds and tourist facilities such as resorts. It is easy to realize this when one considers the gradual increase in inquiries and reservations that facilities are receiving through the Internet. This may seem [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mondocamping.com\/en\/boost-your-sales-of-a-camping-village-by-taking-advantage-of-visibility-on-promotional-portals\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondo Camping\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mondobalneare\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-03T15:48:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-06T06:11:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2024\/04\/crp792x436-crp1050x552o5-4362_5318_300242.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CampingVillage.Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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