{"id":176574,"date":"2025-12-02T12:52:38","date_gmt":"2025-12-02T11:52:38","guid":{"rendered":"https:\/\/www.mondocamping.com\/sandaya-two-new-five-star-acquisitions-continued-growth-supported-by-expansion-and-retention\/"},"modified":"2025-12-02T13:00:14","modified_gmt":"2025-12-02T12:00:14","slug":"sandaya-two-new-five-star-acquisitions-continued-growth-supported-by-expansion-and-retention","status":"publish","type":"post","link":"https:\/\/www.mondocamping.com\/en\/sandaya-two-new-five-star-acquisitions-continued-growth-supported-by-expansion-and-retention\/","title":{"rendered":"Sandaya: two new five-star acquisitions, continued growth supported by expansion and retention"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sandaya.fr\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sandaya<\/strong><\/a>, a leading player in Europe&#8217;s high-end outdoor hospitality industry, <strong>takes a new step forward<\/strong> in its upward positioning strategy with two outstanding strategic acquisitions:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Le Fief*****,<\/strong> facility with 363 pitches, located in the Atlantic coast resort of Saint-Brevin-les-Pins, near the city of Nantes. The campground offers magnificent facilities with a water park that includes indoor and outdoor pools and a spa 800 meters from the beach. <\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Le_Fief-1024x400.jpg\" alt=\"\" class=\"wp-image-176561\" srcset=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Le_Fief-1024x400.jpg 1024w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Le_Fief-300x117.jpg 300w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Le_Fief-768x300.jpg 768w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Le_Fief-1536x600.jpg 1536w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Le_Fief.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>Interlude*****<\/strong> facility with 309 pitches located in Le Bois-Plage-en-R\u00e9, a real gem that will strengthen the group&#8217;s presence on \u00cele de R\u00e9.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Interlude_1-1024x683.jpg\" alt=\"\" class=\"wp-image-176564\" srcset=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Interlude_1-1024x683.jpg 1024w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Interlude_1-300x200.jpg 300w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Interlude_1-768x512.jpg 768w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Interlude_1-391x260.jpg 391w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Interlude_1-1536x1024.jpg 1536w, https:\/\/www.mondocamping.com\/wp-content\/uploads\/2025\/12\/Sandaya_Interlude_1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">At these two sites, Sandaya will invest about <strong>6 million euros<\/strong> to improve infrastructure, beautify them, and build 100 new high-end accommodations. These acquisitions are part of a controlled expansion dynamic, consolidating the group&#8217;s presence in the high-end open-air tourism market.   <\/p>\n\n<h2 class=\"wp-block-heading\">Growth sustained by expansion and retention<\/h2>\n\n<p class=\"wp-block-paragraph\">In 2025, Sandaya continued its growth with 10 new integrated campsites, including four in Italy. The network now has <strong>68 facilities and exceeds 24,200 sites<\/strong>, or 1,700 more than in 2024.<strong> Total sales including VAT for 2025 reach 357 million euros<\/strong>, up from 310 million euros in 2024, supported by an increase in admissions and a reasonable pricing policy.  <\/p>\n\n<h2 class=\"wp-block-heading\">A diverse European clientele<\/h2>\n\n<p class=\"wp-block-paragraph\">The season confirmed the strength of the domestic clientele, which accounted for 56 percent of overnight stays booked, an increase of 5 percent. Foreign clientele also sustained growth: <\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; +22% of Germans (excluding Italian territory);<\/p>\n\n<p class=\"wp-block-paragraph\">&#8211; +18% of Spaniards<\/p>\n\n<h2 class=\"wp-block-heading\">Investment and positioning strategy at the high end<\/h2>\n\n<p class=\"wp-block-paragraph\">In parallel, Sandaya is pursuing an ambitious investment program with <strong>70 million euros including VAT expected in 2026 (including 6 million in Italy)<\/strong> to modernize its facilities, particularly those acquired in 2024 and 2025, and strengthen its high-end standards.<\/p>\n\n<p class=\"wp-block-paragraph\">The network of campsites under the brand name <em><strong>Clef Verte <\/strong><\/em>now has 57 facilities, confirming the group&#8217;s commitment to sustainable tourism.<\/p>\n\n<h2 class=\"wp-block-heading\">Human capital at the heart of the Sandaya model<\/h2>\n\n<p class=\"wp-block-paragraph\">Beyond economic results, Sandaya has made <strong>human resources policy a key lever to accompany its growth.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In peak season, the group employs 4,100 employees, including 3,300 seasonal workers in the reception, catering, entertainment, maintenance and service sectors. Various measures have also been taken to <strong>improve the<\/strong> <strong>retention of seasonal workers and their working conditions.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>Lo\u00efc Cerdan<\/em><\/strong>, Human Resources Director of the group explains, &#8220;<em>The challenge for us is to attract, but more importantly, to retain seasonal workers so that they return year after year. They already know our facilities, are immediately operational and offer better quality service <\/em>&#8220;.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandaya, a leading player in Europe&#8217;s high-end outdoor hospitality industry, takes a new step forward in its upward positioning strategy with two outstanding strategic acquisitions: At these two sites, Sandaya will invest about 6 million euros to improve infrastructure, beautify them, and build 100 new high-end accommodations. These acquisitions are part of a controlled expansion [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":176559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2176],"tags":[3835,4881,7601,7552,6590],"class_list":["post-176574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-camping-news","tag-camping-en-2","tag-france-en","tag-le-fief","tag-opera-air","tag-sandaya-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sandaya: two new five-star acquisitions, continued growth supported by expansion and retention<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondocamping.com\/en\/sandaya-two-new-five-star-acquisitions-continued-growth-supported-by-expansion-and-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandaya: two new five-star acquisitions, continued growth supported by expansion and retention\" \/>\n<meta property=\"og:description\" content=\"Sandaya, a leading player in Europe&#8217;s high-end outdoor hospitality industry, takes a new step forward in its upward positioning strategy with two outstanding strategic acquisitions: At these two sites, Sandaya will invest about 6 million euros to improve infrastructure, beautify them, and build 100 new high-end accommodations. 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