{"id":165425,"date":"2023-11-06T18:28:59","date_gmt":"2023-11-06T17:28:59","guid":{"rendered":"https:\/\/www.mondocamping.com\/en-france-le-comite-de-pilotage-pour-la-sauvegarde-des-petits-campings-est-ne\/"},"modified":"2023-11-06T18:29:49","modified_gmt":"2023-11-06T17:29:49","slug":"en-france-le-comite-de-pilotage-pour-la-sauvegarde-des-petits-campings-est-ne","status":"publish","type":"post","link":"https:\/\/www.mondocamping.com\/fr\/en-france-le-comite-de-pilotage-pour-la-sauvegarde-des-petits-campings-est-ne\/","title":{"rendered":"En France, le comit\u00e9 de pilotage pour la sauvegarde des petits campings est n\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nouvelles pour les campings de <strong>France<\/strong> . Dans le but de pr\u00e9server l&rsquo;activit\u00e9 des petits campings et d&rsquo;\u00e9viter leur fermeture, la <strong>F\u00e9d\u00e9ration Nationale de l&rsquo;H\u00f4tellerie de Plein Air (FNHPA)<\/strong> a confi\u00e9 au <strong>Cabinet Alliances<\/strong> une \u00e9tude prospective afin d&rsquo;analyser les possibilit\u00e9s de d\u00e9veloppement. Le secteur du camping fonctionne \u00e0 deux vitesses, avec de tr\u00e8s bons r\u00e9sultats \u00e0 long terme et une tendance peu positive \u00e0 court terme.<\/p>\n\n<h2 class=\"wp-block-heading\">25 % des \u00e9tablissements enregistrent une baisse d&rsquo;activit\u00e9<\/h2>\n\n<p class=\"wp-block-paragraph\">Alors que le volume des nuit\u00e9es augmente depuis <strong>vingt-cinq ans<\/strong> pour atteindre le chiffre record de <strong>169 millions<\/strong> en 2023, une analyse plus fine montre que <strong>25 % des campings connaissent une baisse d&rsquo;activit\u00e9<\/strong> depuis au moins trois ans. Ce ralentissement inqui\u00e8te les responsables du secteur du camping fran\u00e7ais, car il se traduit par une perte de <strong>lits<\/strong> touristiques et a d\u00e9j\u00e0 conduit \u00e0 la fermeture de <strong>1 354 campings depuis 1996<\/strong>, dont 150 rien qu&rsquo;entre 2021 et 2022.<\/p>\n\n<h2 class=\"wp-block-heading\">La raison de la fermeture des petits campings en France<\/h2>\n\n<p class=\"wp-block-paragraph\">Les raisons de ces fermetures peuvent \u00eatre attribu\u00e9es \u00e0 plusieurs facteurs, notamment :<\/p>\n\n<ol class=\"wp-block-list\"><li><strong>\u00c9quipements obsol\u00e8tes :<\/strong> de nombreux campings disposent d&rsquo;\u00e9quipements limit\u00e9s et peu attrayants qui ne r\u00e9pondent plus aux attentes des clients.<\/li><li><strong>Manque de visibilit\u00e9 :<\/strong> la promotion et la commercialisation des campings souffrent souvent d&rsquo;outils et d&rsquo;approches limit\u00e9s.<\/li><li><strong>Mod\u00e8le \u00e9conomique non viable :<\/strong> l&rsquo;offre r\u00e9duite de modules de location limite la p\u00e9riode d&rsquo;utilisation, les taux d&rsquo;occupation et les tarifs par nuit.<\/li><li><strong>Manque d&rsquo;investissement :<\/strong> le manque d&rsquo;investissement est souvent d\u00fb \u00e0 une tr\u00e8s faible capacit\u00e9 d&rsquo;autofinancement.<\/li><li><strong>Difficult\u00e9s li\u00e9es \u00e0 la revente ou \u00e0 la gestion de la structure:<\/strong> la gestion et la revente ult\u00e9rieure des installations constituent un d\u00e9fi pour de nombreux propri\u00e9taires.<\/li><\/ol>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">C&rsquo;est pourquoi la <a href=\"https:\/\/fnhpa-pro.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">FNHPA <\/a> a mis en place une commission pour inverser la tendance. La mission est d&rsquo;analyser les caract\u00e9ristiques des petits campings, d&rsquo;identifier les lacunes et de trouver les outils \u00e0 utiliser pour relancer les activit\u00e9s. La F\u00e9d\u00e9ration a \u00e9galement d\u00e9j\u00e0 en t\u00eate certains \u00e9l\u00e9ments \u00e0 exploiter, tels que le <strong>tourisme lent<\/strong> et le <strong>retour \u00e0 la nature<\/strong>, le <strong>glamping<\/strong>, une plus grande attention aux possibilit\u00e9s offertes par les <strong>h\u00e9bergements insolites<\/strong>. Le secteur fran\u00e7ais du camping est \u00e9galement en pleine expansion et offre une grande vari\u00e9t\u00e9 d&rsquo;exp\u00e9riences uniques aux visiteurs.<\/p>\n\n<h2 class=\"wp-block-heading\">La FNHPA travaille \u00e9galement sur un plan national de communication et de promotion.<\/h2>\n\n<p class=\"wp-block-paragraph\">Pour saisir toutes les opportunit\u00e9s, la FNHPA travaille \u00e9galement sur un <strong>plan national de communication et de promotion<\/strong>. La f\u00e9d\u00e9ration travaille avec la <strong>Banques des Territoires<\/strong> pour soutenir les projets des campings et m\u00e8ne des <strong>campagnes de sensibilisation<\/strong> aupr\u00e8s des exploitants lors des salons 2023. Statistiques \u00e0 l&rsquo;appui, le secteur des <strong>petits campings en France<\/strong> est confront\u00e9 \u00e0 des d\u00e9fis difficiles, mais il existe aussi des opportunit\u00e9s prometteuses pour sa relance. La cl\u00e9 du succ\u00e8s sera la capacit\u00e9 \u00e0 s&rsquo;adapter aux <strong>nouvelles tendances<\/strong> et \u00e0 <strong>investir dans les \u00e9quipements<\/strong> et la <strong>promotion<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nouvelles pour les campings de France . Dans le but de pr\u00e9server l&rsquo;activit\u00e9 des petits campings et d&rsquo;\u00e9viter leur fermeture, la F\u00e9d\u00e9ration Nationale de l&rsquo;H\u00f4tellerie de Plein Air (FNHPA) a confi\u00e9 au Cabinet Alliances une \u00e9tude prospective afin d&rsquo;analyser les possibilit\u00e9s de d\u00e9veloppement. Le secteur du camping fonctionne \u00e0 deux vitesses, avec de tr\u00e8s bons [&hellip;]<\/p>\n","protected":false},"author":173,"featured_media":164067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4024],"tags":[5824,5823,4874,4872,5728],"class_list":["post-165425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","tag-cabinet-alliances-fr","tag-couchages","tag-fnhpa-fr","tag-france","tag-petits-campings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En France, le comit\u00e9 de pilotage pour la sauvegarde des petits campings est n\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondocamping.com\/fr\/en-france-le-comite-de-pilotage-pour-la-sauvegarde-des-petits-campings-est-ne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En France, le comit\u00e9 de pilotage pour la sauvegarde des petits campings est n\u00e9\" \/>\n<meta property=\"og:description\" content=\"Nouvelles pour les campings de France . Dans le but de pr\u00e9server l&rsquo;activit\u00e9 des petits campings et d&rsquo;\u00e9viter leur fermeture, la F\u00e9d\u00e9ration Nationale de l&rsquo;H\u00f4tellerie de Plein Air (FNHPA) a confi\u00e9 au Cabinet Alliances une \u00e9tude prospective afin d&rsquo;analyser les possibilit\u00e9s de d\u00e9veloppement. Le secteur du camping fonctionne \u00e0 deux vitesses, avec de tr\u00e8s bons [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mondocamping.com\/fr\/en-france-le-comite-de-pilotage-pour-la-sauvegarde-des-petits-campings-est-ne\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondo Camping\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mondobalneare\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T17:28:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T17:29:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mondocamping.com\/wp-content\/uploads\/2023\/07\/vendere-settembre-2023-camping.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helene Laurent\" \/>\n<meta name=\"twitter:card\" 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