{"id":169310,"date":"2024-06-04T18:04:52","date_gmt":"2024-06-04T16:04:52","guid":{"rendered":"https:\/\/www.mondocamping.com\/camping-outdoor-hospitality-report-2024-le-rapport-kampgrounds-of-america\/"},"modified":"2024-06-04T18:04:53","modified_gmt":"2024-06-04T16:04:53","slug":"camping-outdoor-hospitality-report-2024-le-rapport-kampgrounds-of-america","status":"publish","type":"post","link":"https:\/\/www.mondocamping.com\/fr\/camping-outdoor-hospitality-report-2024-le-rapport-kampgrounds-of-america\/","title":{"rendered":"Camping &amp; Outdoor Hospitality Report 2024, le rapport Kampgrounds of America"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En Am\u00e9rique du Nord, pays des grands parcs et de la nature sauvage, le camping et le tourisme de plein air sont <em>incontournables<\/em>, mais les tendances positives ne sont jamais acquises. Toutefois, au cours de la derni\u00e8re d\u00e9cennie, le paysage am\u00e9ricain de l&rsquo;h\u00f4tellerie de plein air a connu d&rsquo;importantes transformations et une augmentation de la demande. C&rsquo;est ce que confirme le <strong>\n  <em>Rapport 2024 sur le camping et l&rsquo;h\u00f4tellerie de plein air<\/em>\n<\/strong> par <strong>\n  <a href=\"https:\/\/koa.com\/north-american-camping-report\/\">Kampgrounds of America<\/a>\n<\/strong>une s\u00e9rie compl\u00e8te de rapports qui examinent en profondeur le secteur du tourisme de plein air.  <\/p>\n\n<h2 class=\"wp-block-heading\">L&rsquo;analyse  <\/h2>\n\n<p class=\"wp-block-paragraph\">Le nombre total de m\u00e9nages de campeurs aux \u00c9tats-Unis et au Canada a augment\u00e9 de 23 %, tandis que les m\u00e9nages de <strong>campeurs actifs ont connu une croissance remarquable de 68 %<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sur le plan d\u00e9mographique, les campeurs <strong>ont rajeuni<\/strong> (pr\u00e8s de la moiti\u00e9 des campeurs en 2022 auront moins de 35 ans, contre 30 % en 2014). Ces dix ann\u00e9es ont \u00e9galement \u00e9t\u00e9 marqu\u00e9es par la <strong>forte croissance du nombre de familles qui campent avec des enfants<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">L&rsquo;\u00e9valuation pr\u00e9 et post covid  <\/h2>\n\n<p class=\"wp-block-paragraph\">Selon les recherches du KOA, le secteur de l&rsquo;h\u00f4tellerie de plein air a connu une croissance r\u00e9guli\u00e8re au cours des six premi\u00e8res ann\u00e9es avant que COVID 19 ne modifie \u00e9galement la dimension du tourisme de plein air. Pendant la pand\u00e9mie, le camping \u00e9tait l&rsquo;une des rares options offertes aux voyageurs aux \u00c9tats-Unis et au Canada, m\u00eame pour ceux qui avaient l&rsquo;habitude de s\u00e9journer dans des h\u00f4tels de luxe.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ce type de client a \u00e9galement opt\u00e9 pour le compromis et choisi une exp\u00e9rience en plein air. Cela a entra\u00een\u00e9 une augmentation des installations de <strong>glamping<\/strong>, une proposition touristique en plein air offrant des s\u00e9jours exclusifs et les meilleurs services dans la nature.  <\/p>\n\n<p class=\"wp-block-paragraph\">Dans les versions de l&rsquo;enqu\u00eate annuelle KOA ant\u00e9rieures \u00e0 la pand\u00e9mie de Covid19, ce type de structure n&rsquo;\u00e9tait pas inclus comme sous-cat\u00e9gorie du rapport et n&rsquo;\u00e9tait pas \u00e9valu\u00e9. Il s&rsquo;agit d\u00e9sormais d&rsquo;une cat\u00e9gorie de premier plan pour les campeurs, avec <strong>15,6 millions de nouvelles inscriptions au cours des cinq derni\u00e8res ann\u00e9es<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Une nouvelle tendance, jusqu&rsquo;alors peu connue, est \u00e9galement apparue en 2023 : 80 % des campeurs ont particip\u00e9 \u00e0 des activit\u00e9s sportives.  <strong><em>Voyages mixtes<\/em><\/strong>ou la tendance \u00e0 int\u00e9grer le camping \u00e0 d&rsquo;autres formes de voyage, comme les s\u00e9jours dans des h\u00f4tels ou des centres de vill\u00e9giature, des lodges ou des maisons de vacances, ce qui t\u00e9moigne de la polyvalence des s\u00e9jours en camping dans la bo\u00eete \u00e0 outils du voyageur.  <\/p>\n\n<p class=\"wp-block-paragraph\">Un autre fait int\u00e9ressant qui ressort du rapport KOA 2024, en particulier pendant la pand\u00e9mie, est l&rsquo;<strong>augmentation significative du nombre de campeurs<\/strong>. Les camping-cars en propri\u00e9t\u00e9 ont consid\u00e9rablement augment\u00e9, tout comme les <strong>locations, qui ont plus que doubl\u00e9<\/strong>.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Am\u00e9rique du Nord, pays des grands parcs et de la nature sauvage, le camping et le tourisme de plein air sont incontournables, mais les tendances positives ne sont jamais acquises. Toutefois, au cours de la derni\u00e8re d\u00e9cennie, le paysage am\u00e9ricain de l&rsquo;h\u00f4tellerie de plein air a connu d&rsquo;importantes transformations et une augmentation de la [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":169303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4024],"tags":[4210,4189,6331,4262,4079,6332],"class_list":["post-169310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","tag-camping-fr-2","tag-camping-fr","tag-koa-fr","tag-mondo-camping-fr","tag-tourisme-de-plein-air","tag-tourisme-de-plein-air-amerique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Camping &amp; Outdoor Hospitality Report 2024, le rapport Kampgrounds of America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondocamping.com\/fr\/camping-outdoor-hospitality-report-2024-le-rapport-kampgrounds-of-america\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camping &amp; Outdoor Hospitality Report 2024, le rapport Kampgrounds of America\" \/>\n<meta property=\"og:description\" content=\"En Am\u00e9rique du Nord, pays des grands parcs et de la nature sauvage, le camping et le tourisme de plein air sont incontournables, mais les tendances positives ne sont jamais acquises. 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