{"id":171915,"date":"2024-12-03T19:15:29","date_gmt":"2024-12-03T18:15:29","guid":{"rendered":"https:\/\/www.mondocamping.com\/cavallino-treporti-la-frequentation-de-2024-est-comparable-a-celle-de-2023\/"},"modified":"2024-12-03T19:15:32","modified_gmt":"2024-12-03T18:15:32","slug":"cavallino-treporti-la-frequentation-de-2024-est-comparable-a-celle-de-2023","status":"publish","type":"post","link":"https:\/\/www.mondocamping.com\/fr\/cavallino-treporti-la-frequentation-de-2024-est-comparable-a-celle-de-2023\/","title":{"rendered":"Cavallino-Treporti : la fr\u00e9quentation de 2024 est comparable \u00e0 celle de 2023"},"content":{"rendered":"\n

Cavallino Treporti <\/strong>est la premi\u00e8re destination baln\u00e9aire d’Italie en termes de pr\u00e9sence touristique, une destination populaire \u00e9galement pour les s\u00e9jours en plein air<\/strong>. En 2023, les chiffres d\u00e9passeront m\u00eame Rimini, qui a toujours occup\u00e9 la premi\u00e8re place parmi les destinations baln\u00e9aires italiennes, en terminant avec 6 731 661 pr\u00e9sences. <\/p>\n\n

L’ann\u00e9e 2024 a \u00e9galement \u00e9t\u00e9 un v\u00e9ritable succ\u00e8s, avec pr\u00e8s de 6,9 millions d’entr\u00e9es<\/strong> (donn\u00e9es partielles seulement jusqu’en septembre). Un excellent r\u00e9sultat qui confirme que Cavallino-Treporti est une destination tr\u00e8s attrayante pour les touristes, en particulier pour le secteur du plein air. <\/p>\n\n

Il ressort des donn\u00e9es analys\u00e9es que les mois pr\u00e9f\u00e9r\u00e9s pour la p\u00e9riode des vacances restent le mois d’ao\u00fbt, qui arrive en t\u00eate avec 1,8 million de pr\u00e9sences, suivi du mois de juillet avec 1,6 million et du mois de juin avec un peu plus d’un million. Ce qui est nouveau, c’est l’\u00e9mergence de r\u00e9sultats surprenants en basse saison, comme le mois de mai, gr\u00e2ce \u00e0 la diversification de l’offre touristique. <\/p>\n\n

Le succ\u00e8s de Cavallino- Treporti est \u00e9galement d\u00fb \u00e0 la fid\u00e9lit\u00e9 de ses h\u00f4tes, qui va de pair avec la communication constamment entretenue avec les utilisateurs.<\/p>\n\n

2024 : un record<\/h2>\n\n

Les services de la mairie et l’office r\u00e9gional des statistiques ont trait\u00e9 ces derniers jours les donn\u00e9es relatives \u00e0 la taxe de s\u00e9jour pay\u00e9e en 2024, d’une part, et \u00e0 la circulation des touristes, d’autre part. Ces donn\u00e9es permettent de tirer des conclusions ind\u00e9niablement positives : malgr\u00e9 le fait que le mauvais temps ait fortement affect\u00e9 les files d’attente de la saison, l ‘ann\u00e9e 2024 a \u00e9t\u00e9 dans l’ensemble comparable \u00e0 l’ann\u00e9e 2023<\/strong>. <\/p>\n\n

Confirmation des r\u00e9sultats de la saison touristique Francesco Berton<\/em><\/strong>, Pr\u00e9sident de l’Assocamping Cavallino-Treporti<\/em><\/strong>\u00ab\u00a0Malgr\u00e9 la p\u00e9riode d\u00e9favorable des festivit\u00e9s ch\u00e8res aux h\u00f4tes germanophones et une m\u00e9t\u00e9o qui nous a p\u00e9nalis\u00e9s comme le reste des stations touristiques au d\u00e9but et \u00e0 la fin de la saison, les donn\u00e9es nous indiquent que 2024 a \u00e9t\u00e9 conforme \u00e0 2023, qui avait montr\u00e9 un \u00e9t\u00e9 record<\/em>\u00ab\u00a0.<\/p>\n\n

Il ajoute : ‘Le secteur du tourisme de plein air, dont Cavallino-Treporti est la plus grande expression nationale, a maintenu et confirm\u00e9 son attractivit\u00e9, en particulier sur les march\u00e9s \u00e9trangers, mais pas seulement. Les perspectives du secteur sont bonnes, les analyses de march\u00e9 r\u00e9alis\u00e9es par les universit\u00e9s nous montrent que ce secteur vit un moment d’or, ce que nous constatons \u00e9galement \u00e0 Cavallino-Treporti. <\/em>\u00ab\u00a0.<\/p>\n\n

La Roberta Nesto, maire de La<\/em><\/strong> souligne :Les pr\u00e9sences touristiques de cette ann\u00e9e, qui copient quelque peu l’excellent r\u00e9sultat de 2023, d\u00e9montrent la grande fid\u00e9lit\u00e9 et le plaisir de cette forme de tourisme. Il est \u00e9vident qu’il y a une marge d’am\u00e9lioration, non pas au niveau de la fr\u00e9quentation, qui donne d\u00e9j\u00e0 des chiffres importants, mais au niveau de la qualit\u00e9 du travail et de la qualit\u00e9 de vie. Deux sujets importants. La qualit\u00e9 du travail passe aussi par la d\u00e9saisonnalisation, un renforcement des politiques actives de l’emploi, et aussi un meilleur emploi de nos jeunes. D’autre part, la qualit\u00e9 de vie signifie que nous ne devons pas nous laisser g\u00e9rer par les flux, mais g\u00e9rer les flux, et c’est pourquoi j’ai \u00e9galement demand\u00e9 au gouvernement des outils pour les maires afin qu’ils puissent g\u00e9rer ces pics : les pr\u00e9voir, les \u00e9tudier, les planifier, et ensuite les g\u00e9rer <\/em>\u00ab\u00a0.<\/p>\n\n

Succ\u00e8s : communication et offre vari\u00e9e<\/h2>\n\n

Comme l’explique Mattia Enzo<\/em><\/strong>, Pr\u00e9sident du Consortium du Parc Touristique<\/em><\/strong>deux types de communication<\/strong> sont fondamentaux : pour le client fid\u00e8le, une communication traditionnelle, utile pour l’informer des nouveaut\u00e9s qu’offrent les structures d’h\u00e9bergement et la station en g\u00e9n\u00e9ral. Les nouveaux clients doivent \u00eatre recrut\u00e9s par le biais de nouvelles formes de communication, notamment num\u00e9riques, sans jamais exclure le classique, mais toujours efficace, bouche \u00e0 oreille. <\/p>\n\n

Enzo souligne :\u00ab\u00a0Une fois que le visiteur a compris l’\u00e9tendue de l’offre d’h\u00e9bergement de la r\u00e9gion, compos\u00e9e d’excellentes unit\u00e9s d’h\u00e9bergement et d’emplacements dot\u00e9s de tous les conforts, le tout entour\u00e9 de nature, avec des services de qualit\u00e9, une plage profonde et des exp\u00e9riences immersives allant de l’histoire \u00e0 l’arch\u00e9ologie, en passant par la gastronomie et le vin, il tombe amoureux de la r\u00e9gion.<\/em><\/p>\n\n

Pour les r\u00e9sultats record obtenus par Cavallino-Treporti, une offre touristique qui comprend non seulement la mer et la plage mais aussi une proposition vari\u00e9e d’activit\u00e9s immersives<\/strong> est \u00e9galement fondamentale. L’efficacit\u00e9 de cette solution est confirm\u00e9e par le nombre de pr\u00e9sences enregistr\u00e9es au mois de mai (pr\u00e8s de 826 000 nuit\u00e9es), gr\u00e2ce aux festivit\u00e9s qui ont marqu\u00e9 une augmentation de 29 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, et au mois de septembre avec 1,26 million de nuit\u00e9es, soit encore plus qu’au mois de juin. <\/p>\n\n

Paolo Bertolini<\/em><\/strong>, Vice-pr\u00e9sident du Consortium des parcs touristiques<\/em><\/strong> confirme : \u00ab\u00a0Ta saison s’est bien d\u00e9roul\u00e9e malgr\u00e9 le fait que nous soyons fortement d\u00e9pendants de la m\u00e9t\u00e9o. Ici, cependant, nous g\u00e9rons efficacement les flux, en nous concentrant surtout sur l’allongement des saisons et en \u00e9vitant ainsi les ph\u00e9nom\u00e8nes de surtourisme qui pr\u00e9occupent plut\u00f4t les villes d’art. En effet, nous ne concentrons pas nos activit\u00e9s uniquement sur la haute saison, mais nous savons cr\u00e9er des opportunit\u00e9s touristiques m\u00eame au d\u00e9but et \u00e0 la fin de l’\u00e9t\u00e9, p\u00e9riodes que les visiteurs commencent de plus en plus \u00e0 appr\u00e9cier <\/em>\u00ab\u00a0.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cavallino Treporti est la premi\u00e8re destination baln\u00e9aire d’Italie en termes de pr\u00e9sence touristique, une destination populaire \u00e9galement pour les s\u00e9jours en plein air. En 2023, les chiffres d\u00e9passeront m\u00eame Rimini, qui a toujours occup\u00e9 la premi\u00e8re place parmi les destinations baln\u00e9aires italiennes, en terminant avec 6 731 661 pr\u00e9sences. L’ann\u00e9e 2024 a \u00e9galement \u00e9t\u00e9 un […]<\/p>\n","protected":false},"author":5,"featured_media":171864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4024],"tags":[4210,6613,4262,6644,4079],"class_list":["post-171915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","tag-camping-fr-2","tag-cavallino-treporti-fr-2","tag-mondo-camping-fr","tag-saison-2024","tag-tourisme-de-plein-air"],"acf":[],"yoast_head":"\nCavallino-Treporti : la fr\u00e9quentation de 2024 est comparable \u00e0 celle de 2023<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondocamping.com\/fr\/cavallino-treporti-la-frequentation-de-2024-est-comparable-a-celle-de-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cavallino-Treporti : la fr\u00e9quentation de 2024 est comparable \u00e0 celle de 2023\" \/>\n<meta property=\"og:description\" content=\"Cavallino Treporti est la premi\u00e8re destination baln\u00e9aire d’Italie en termes de pr\u00e9sence touristique, une destination populaire \u00e9galement pour les s\u00e9jours en plein air. 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