Those who manage a Camping Village are constantly looking for new ways to increase sales and retain customers. Among the various strategies available, the accurate follow-up on the quotes sent can prove to be a winning tactic to increase bookings. But what is the follow-up or recall strategy on sent quotes? In a nutshell, this activity consists of sending a follow-up message to a potential customer who has requested a quote for a stay at the Camping Village but has not yet confirmed the booking. This strategy is important because many potential customers can be indecisive or just plain distracted, and a simple reminder may be all they need to confirm their reservation.
Why is it important to carry out recall activities on sent quotes?
To better understand the potential of this strategy, it is necessary to carry out an initial analysis, starting from this data: how many estimates have been sent by the Camping Village since the beginning of the year to date? But above all: how many of these estimates were then transformed into a reservation?
Every accommodation facility knows the difference between sent proposals and confirmed proposals and knows that it is a very important number. Every year there are hundreds if not thousands of requests that Camping Villages struggle to respond to and just as many requests to which a quote is sent which is then not confirmed.
But what happens to those quotes that are sent every day and don’t turn into reservations?
Many estimates sent are rejected by potential customers for the most varied reasons: some are not even read, others are not confirmed because the tourist remains undecided. In the latter case, a small “push” towards the YES may be enough, which can only happen by soliciting an answer.
This is why it is important to plan a recall strategy on the quotes sent: it often takes very little to convert a quote into a booking. Sending a memo message to that customer and reminding him that his offer is still valid, perhaps giving him more reasons to confirm, is often enough to convince him.
There are many reasons why the recall of quotes sent is important for the success of a Camping Village:
- Increase the probability of conversion: Sending a reminder to a potential customer who has requested a quote but has not yet confirmed the reservation, increases the probability that the customer will confirm the reservation. This can translate into increased sales for your business.
- Customer loyalty: Sending a follow-up message to a potential customer who has already shown interest in the Camping Village shows him that you are interested in his travel experience. This can help build customer loyalty and increase the likelihood of them booking again in the future.
Furthermore, after having spent so much effort, time and budget on advertising campaigns to intercept tourists and to prepare personalized stay proposals, it is not reasonable to neglect a customer just because he does not immediately confirm the estimate sent to him. He is probably evaluating other possibilities, and at this point it becomes essential to make sure that he has read the offer that has arrived, clarify his doubts and remind him that the offer has a deadline!
How to recall sent quotes?
There are several strategies that can be used to recall sent quotes. Here are some ideas:
- Send a personalized follow-up message: Send a personalized message to the prospect, asking if they still need help booking their stay and offering any discounts or special offers to get them to book.
- Send a follow-up email: Send a follow-up email to the prospect, reminding them that a quote has been sent to them and asking if they need more information or help booking their stay.
- Making a recall via phone: This is an action that certainly takes more time, but which also has a higher conversion rate. With a telephone contact it is possible to understand and resolve the doubts of the tourist. Here the direct experience of those who have worked in tourism for years can make the difference, thanks to the human factor that comes into play, making communication more personalized and effective.
To put these actions into practice quickly and easily, many accommodation facilities make use of professional tools such as CRMs (Customer Relationship Management systems). Managing your communications with customers with a CRM makes communication more professional, immediate and effective. In fact, with a CRM it is possible to set up automatisms in a very simple way to carry out recall actions on the estimates sent.
In addition to the automations, which simplify and speed up the work of those who work in the booking office of a camping village, it is also extremely useful to implement specific direct actions: if, for example, there are some weeks that are still struggling to fill up, with a CRM like our Mr BOOK it is possible to extrapolate all the estimates sent for the selected dates of stay and in a few clicks send a cumulative message to all these customers, encouraging them to confirm their reservation.
In conclusion, there are several ways to recall the quotes sent, each Camping Village will have to find the ones that best suit their needs. The important thing is to give yourself some rules, establish the strategy you want to use before the season and organize yourself accordingly. If implemented methodically, a recall strategy certainly brings excellent results to Camping Villages.
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