Campings.com and Alentour have joined in a strategic partnership to enrich the tourist experience during the holidays. These two platforms, specialized in booking outdoor accommodation and leisure activities, aim to promote local tourist attractions to the millions of travelers who use the Campings.com platform in France. In the confirmation messages sent to customers, a selection of the best leisure activities near the chosen campsite will be presented at the same time, which can be booked with just a few clicks. Through this partnership, Campings.com customers will have convenient access to Surroundings’ comprehensive catalog, which currently includes more than 16,000 recreational activities nationwide.
In particular, customers will have the opportunity to discover a variety of outdoor and adventure activities provided by Manawa.com. As the leading platform for booking public activities in surrounding areas, Manawa.com specializes in promoting outdoor experiences not only in France but also throughout Europe. These activities include popular options like surfing, tree climbing, paragliding, horseback riding, guided hikes, and canyoning, among others.
Launched in 2021 as part of the Banque des Territoires Tourism Recovery Plan, in partnership with Amadeus and Dawex, Surroundings positions itself as the cutting-edge digital platform for local tourism. By aggregating local leisure activity offers throughout France, Alentour digitises, connects and promotes these activities to stakeholders, including accommodation providers (hotels, campsites, etc.) and tourism institutions (tourist offices, regional tourism committees, etc. ).
A survey conducted by Odoxa reveals the enthusiasm of the French population for outdoor activities, as they allocate significant budgets to these experiences. Timothée de Roux, president of Around and Manawa, expresses his satisfaction with the partnership with Campings.com, which aligns with the mission of introducing recreational activities, especially outdoor experiences, to as many people as possible. De Roux believes the upcoming summer season will be very favorable for outdoor accommodations as new and existing customers seek out camping experiences.
Jérôme Mercier, CEO of Campings.com, shares his satisfaction with this partnership between two leading French companies in open-air tourism and local businesses. Mercier underscores their commitment to providing travelers with a simple, enriching and authentic experience. Furthermore, the collaboration highlights the attractiveness of the different regions, further strengthening the promotion of the outdoor accommodation offers provided by their partners. Campings.com remains committed to supporting its host partners in their ongoing digitization efforts.
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