Campsites and resorts in Veneto and Friuli Venezia Giulia confirm an important increase in booking volumes: the Triveneto is in pole position in the national ranking, Faita Federcamping data confirms according to the analysis of the HBenchmark platform . Numbers that consolidate and exceed the result of 2023, during which more than 70 million presences were recorded in outdoor facilities.
An excellent result for the Northeast’s open air industry, for the first but also for the second part of summer 2024. Alberto Granzotto, president Faita Northeast and national explains, “The spearhead is the Northeast, but unprecedented expansion and evolution in terms of quality is taking place throughout Italy. This success stems from major investments, but it is also the result of agreements made with different realities working in the areas of environmental sustainability, digitalization and inclusion. We are betting on these three aspects, which will be the focus of the 1st Faita Forum, a national event to be held in Rome next October, and, in the first days of the same month, of the Faita and Assogardacamping conference scheduled in Lazise.”
The numbers
Between Veneto and Friuli, the solutions for an open-air vacation are numerous: campsites and tourist villages offer more than 250 thousand beds, of which 215 thousand are Faita members. A panorama that employs about 9 thousand people, ranking firmly in second place after hotels in the tourist offer.
The percentages and predictions
Veneto has the most open-air facilities with 85 percent, while Friuli Venezia Giulia records 15 percent. Veneto’s high percentage determines a turnover that amounts to 1.3 billion euros (Ciset data for Faita Federcamping).
Forecasts for open-air tourism in the entire Northeast are also rosy for September, an enticing prospect formulated on the basis of bookings acquired as of July 25 that exceed last year: average occupancy in fact rises +3.8 percentage points in Lake Garda, to +1.6 percentage points in Upper Adriatic North, to +5.4 percentage points in Upper Adriatic South compared to the same period in 2023.
Who chooses the Northeast?
Of the total bookings acquired, the majority of tourists come from Germany (50% in Lake Garda, 70% in Upper Adriatic North, 23% in Upper Adriatic South), followed by Italy (9% in Lake Garda, 12% in Upper Adriatic North, 68% in Upper Adriatic South), the Netherlands (20% in Lake Garda, 2% in Northern Adriatic, 3% in Southern Adriatic), Austria (3% in Lake Garda, 7% in Northern Adriatic, 2% in Southern Adriatic) and Switzerland (2% in Lake Garda, 5% in Northern Adriatic, 2% in Southern Adriatic).
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