With the summer season just around the corner, the desire for outdoor vacations is back. A growing interest for the large number of vacationers who wish to spend a stay en plein air, confirmed by data from the Camping Report (CaRe) by Campsites.com by Koobcamp, the leading open-air tourism network designed to offer client facilities and tourists effective, state-of-the-art solutions.
According to data from the ’24 report, already in the first quarter of the year there was a 28 percent increase in terms of searches for the summer season compared to the same period in 2023, thanks to milder temperatures and the desire for sun and relaxation.
Choosing outdoor vacations are mostly families, who alone account for about 75 percent of the total. The remaining 25 percent are couples 10 percent, small groups 10 percent, and only travelers 5 percent, percentages that confirm the trend of traveling in company.
From user research, the most popular services also emerge:animation and entertainment for the little ones, followed by pet friendly activities, for traveling with four-legged friends as well. Sports are also very popular, in line with an active outdoor vacation.
Accommodations and permanence
For outdoor stay, 65 percent of users prefer village accommodation, and the choice falls on mobile homes, glamping and bungalows, ideal solutions for spending vacations immersed in nature, but without sacrificing comfort and privacy. The remaining 35 percent, on the other hand, prefer camping, between RV and tent sites.
In terms of length of stay, the data shows an increase in duration: in 2023, most Italian travelers were looking for one-week summer vacation solutions (34 percent), while this year, the stay stretches, on average, to 9 days, however, leading to a greater focus on the wallet.
Cristian Capizzi, CEO of KoobCamp, explains, “After a complex year during which prices rose, Italians are more likely to keep an eye on their spending. At the same time, however, they seem to need to indulge in a little extra relaxation: the‘ Therefore, the goal is to find solutions that combine quality and savings, without resorting to the hit-and-run vacation.” “This year, in fact, more days are available, but the average spending on the outdoor vacation is around 700 euros, about half of last year’s budget.”
Summer 2024: where do Italians go on vacation?
According to data collected by the ’24 report, the most popular destinations for an outdoor vacation among Italians are: Puglia with 30 percent of total searches, Tuscany with 28 percent, and Sardinia with 25 percent. The ranking confirms the 2023 podium by showing further growth in travelers’ preferences for all three destinations, which show increases in searches of 8, 13 and 15 percentage points, respectively, compared to the first quarter of 2023.
Compared to last year, up are Liguria, which rises from tenth place to fourth, and Marche, which advances two places placing fifth. They are followed by Abruzzo, Sicily, Veneto, Emilia-Romagna and Calabria, new entries in the 2024 ranking.
| Summer 2024, most sought-after destinations by Italians for outdoor vacations: | |
| 1 Apulia | 6 Abruzzo |
| 2 Tuscany | 7 Sicily |
| 3 Sardinia | 8 Veneto |
| 4 Liguria | 9 Emilia-Romagna |
| 5 Marches | 10 Calabria |
Foreign tourism: led by Veneto, Lombardy and Trentino-South Tyrol
Italy is one of the most desired destinations for foreign tourists led by Germans(16 percent), followed by the French (6 percent) and the Dutch (5 percent).
Regarding foreign users, another constant emerges from the Camping Report ’24: Veneto. With 36 percent of preferences, it again confirmed this year as the most popular destination for foreigners.
They are followed by Lombardy, and Trentino-Alto Adige, both with 30 percent, thus completing the top of the ranking that features the three regions bordered by Lake Garda, which has always been a popular destination for travelers who are passionate about en plein air tourism and come from across the border. Completing the ranking are Liguria, Tuscany, Sicily, Emilia-Romagna, Piedmont, Calabria and Campania.
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