Club del Sole, with 27 villages in some of Italy’s most iconic destinations, is increasingly targeting the foreign market. The Forlì-based group announces a new and strategic business partnership with TravelJet, a historic operator specialized in incoming to the Italian market, in order to start a process of Internationalization. TravelJet will take a central role in managing business relations, agreements and sales.
The goal is to grow in foreign markets with a clear strategy: more widespread presence and targeted investments on both the B2B and B2C fronts. The initiative will be led by the Group’s Sales Director, Pierluigi Ceci, who points to the process of expansion in international markets.
Angelo Cartelli, General Manager of Club del Sole, says, “This operation is part of a broader development strategy of our Group, aimed at consolidating the Italian leadership in the open-air segment while extending the recognizability of the Club del Sole Brand beyond national borders.”
He adds: “Our commitment to the internationalization process is confirmed by the recent activation of the first advertising campaign on German TV. The campaign, focused on the regions of Baden and Bavaria, was designed in strategic areas and selected for their high tourism potential and strong affinity with the target audience of Club del Sole. For us. – concludes – it is indeed very important to reach the German public, which is attentive to quality, authenticity, sustainability and the family aspect of the travel experience.”
Filippo Bacchini, CEO of TravelJet says, “We believe this agreement is full of expectations and potential; foreign markets are marking very encouraging numbers toward the open air product and Club del Sole is leading the way in Italy.”
He adds, “We are extremely confident of a very positive and quick response from the many international players, and we expect to begin 2026 programming already soon with very targeted and specific actions and tools.”
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