The ENIT report on the performance of the tourism sector in Italy for the first 9 months of 2024 has been published. The data record a real increase forincoming to Italy, which compared to 2023, totaled 3.7 percent more equal to 235 million arrivals. Tourism is thus confirmed as one of the leading sectors of the national economy, recording 10.8 percent of GDP, with an employment rate that reaches 13 percent of the Italian population.
A significant figure emerges in the ENIT 2024 report, the one related to theopen-air sector: open-air tourism is a type of travel and stay that is increasingly in demand by travelers choosing our country, confirmed by data from Booking, which attest that 44 percent are willing to pay up to 10 percent more for a vacation in close contact with nature, while 39 percent say they can go even further if the stay combines with a proposal of high the sustainability.
Open-air facilities also coincide with the growing demand for proximity tourism. ENIT data show that 63 percent of travelers prefer this proposal, which is able to enhance the territory and local activities. Soopen air is not only a vacation in close contact with nature, but it is also confirmed as an experiential proposal, which also brings benefits to the local economy.
The future for the entire tourism sector looks bright, with the open-air sector increasingly leading the way. Ivana Jelinic, managing director of Enit, said “The first signs of 2025 are encouraging, we aim to improve by always looking at new markets and synergistic possibilities with the sole objective of bringing development and employment to Italy.”
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