FAITA Abruzzo has announced a breakthrough with the launch of the Abruzzo cluster of HBenchmark, a benchmarking platform that will enablein-depth analysis of industry performance. This is an advanced data collection tool based on key indicators such as seasonality, market origin, employment and demand trends, a true economic “thermometer” capable of analyzing market evolution and formulating an in-depth analysis that is very useful for comparing and developing an increasingly competitive tourism offer.
Abruzzo’s open-air facilities that join will be able to have an objective freeze-frame of their economic data and compare it with the aggregate data of facilities using the platform throughout Italy. This makes it possible to monitor new trends, interpret market trends, and target the tourism proposal in line with the demand of the moment. HBenchmark ‘s Abruzzo cluster will enable businesses to plan their activities with the right strategy, aiming to improve results, an ideal tool to support business decisions.
As FAITA Federcamping reports, Giuseppe Delli Compagni, FAITA Abruzzo president. states, “By adhering to the programs and conventions activated by FAITA National with experts in the field, Abruzzo aims to obtain increasingly specific data to organize and shape a quality and more informed vacation offering. Knowing the Open Air market better, both regionally and nationally, allows facilities to develop more effective business strategies and respond more accurately to travelers’ demands “.
Participating in the initial phase of the project are some of the region’s leading Open Air entities-Riva Nuova, Duca Amedeo, Lido d’Abruzzo, Don Antonio, Ripari di Giobbe and Santo Stefano.
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