The value of green is reinforced: FAITA Federcamping in collaboration with Vannucci Piante promote an event that focuses on the conscious planning of green spaces. Nature is no longer conceived as a mere frame but is considered a fundamental resource, in line with an increasingly conscious and virtuous stay proposal: the richness of biodiversity and landscape value go beyond aesthetics and positively affect the open-air tourism offer.
The care of plants, flowers and green areas are not just a decorative element but an added value capable of strengthening that bond with nature, already intrinsic to open-air hospitality. Planned, biodiversity-rich and immersive areas contribute significantly to the overall perception of the stay experience, strengthening the relationship between tourism and the environment.
Nature therefore has the ability to determine the choice of contemporary travelers, and it is for this reason that FAITA Federcamping and Vannucci Piante are proposing the conference “Nature Defines Hospitality: the Green Strategic Asset of Open Air Tourism,” scheduled for April 21, 2026, at the Vannucci Campus in Pistoia, from 9 a.m. to 2 p.m. (educational session), followed by afternoon activities.
At the event, industry professionals and green experts will participate: academics, landscape architects and specialists will outline the best solutions and strategies, with the aim of providing useful tools for incentivizing or integrating green in open-air facilities, creating models of hospitality that are increasingly sustainable and in tune with the territory.
To find out the full conference program click here. To attend the event, registration is required at this link.
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