Camping is strengthening its role in German tourism. According to Destatis, in 2025, one out of every eleven overnight stays took place at a campground. This figure represents about 9% of the entire domestic market. The result confirms the strong interest in outdoor vacations. Open-air tourism is thus becoming a strategic segment in Europe, just as has been observed with campgrounds in Germany.
A Growing Industry
The German camping sector is growing steadily thanks to domestic and foreign demand. The supply side has evolved significantly, contributing to this success. Many facilities have invested in glamping, lodges, and next-generation bungalows. This has expanded the target audience beyond traditional campers. Furthermore, digitalization and sustainability are making camping increasingly competitive.
A European trend
These figures are part of a broader trend across Europe. Travelers are increasingly seeking contact with nature. They prefer authentic, sustainable experiences and high-quality services. Camping is no longer just an economical choice. It has become a true vacation style for families, young people, and couples.
Ideas for Italy
The German experience demonstrates the importance of investing in quality and innovation. Italy is already among the leaders in the open-air sector, a distinction it shares with campgrounds in Germany. These figures encourage our country to further modernize its facilities. The goal is to meet tourists’ new needs with innovative services.
© Riproduzione Riservata
