The outdoor hospitality sector, with its 70 million presences and 11 million arrivals, represents the second largest mode of vacation after hotel tourism. The sector has been experiencing a particularly positive growth trend in recent years, the result of major investments in terms of accommodation solutions and services. FAITA Federcamping, through the preparation of an Observatory of the sector, analyzes its numbers, trends and performance at the InOut fair in Rimini.
“The 2024 season consolidates that of the previous year,” says Alberto Granzotto, president of FAITA Federcamping: ” This result was achieved despite the fact that it was a complicated season in its early and late parts, aided by unexceptional weather conditions. But overall, the destinations, with a prevalence of foreign tourism, recorded important results both in terms of presences and turnover. Open-air tourism is expressing an ‘important growth capable of producing a very important induced activity in the territory as well, enhancing its characteristics “. The president also emphasizes how open air is a tourism with a strongly experiential connotation linked to territories, capable of offering customers authentic and immersive opportunities that can also boost the local economy.
Trends for the 2024 season outlined by Faita Federcamping through surveys conducted in collaboration with CISET ofCa’Foscari University of Venice, and by H Benchmark, outline positive growth despite bad weather at the beginning and end of the season.
As Valeria Minghetti, a researcher at Ca’Foscari University, says: ” We carry out two key surveys, one is carried out in May, to understand how the season is starting, the one we are presenting today at the InOut fair in Rimini, is the summary of the 2024 summer season. We have recorded a substantial hold by foreign tourists, a drop in Italian tourists in the first few months of the early season and in September, due to unfavorable weather “.
Rosarianna Candido, H Benchmark adds, “Regarding the data derived from the H Benchmark Open Air platform based on the H Benchmark Open Air project member facilities throughout Italy, there was a decline at the beginning of the season in attendance at lake and seaside beach destinations due to bad weather, but then a great recovery thanks to a strong increase in the middle part of the season, particularly from mid-July through the end of September. What has been the data examined by H Benchmark open air, records nearly sold out “.
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