This year the Salon SETT changes its name to become “European Salon of Tourism Trends“, confirming how it has become one of the most anticipated events in the all-round tourism world, including open air. It is one of the most important fairs in Europe, an international event organized by the Occitanie Federation in partnership with the regional federations Rhône-Alpes, Auvergne, Corse, Limousin, PACA et Bourgogne Franche Comté .
The Montpellier fair, with its 60,000 m² , confirms itself as an unmissable stage for insiders, professionals such as managers of campsites, accommodations, cafes, hotels, restaurants, Bed & Breakfasts, bathing establishments as well as local collectivities, landscapers, technical managers and all those involved in the en plein air sector.
Appointment from November 4, 5, and 6, 2025 with many new features
Salon SETT 2025 will feature more than 730 exhibitors and 18,000 trade visitors from all over Europe. The event is designed for networking: meetings, comparisons and exchange of ideas, so conferences and updates on all the latest innovations with focus on some topical issues such as technological innovation and sustainability, which are key to conceiving the future of the industry.
Salon SETT is also committed to maintaining an eco-responsible approach: in October 2023, it was awarded the LEAD (Green Events and SGS) label, a commitment it carries forward by focusing on focuses related to the environment and nature.
Artificial intelligence, which suggests solutions for managing camping facilities, optimizing organization and security, and enhancing their potential through new marketing and communication strategies, also stands out among the most important themes of this edition.
There are numerous proposals on the program such as, “Reinventing your campsite with AI,” “AI in the service of customer reviews,” and “AI everywhere: how to use it in managing your campsite,” in-depth insights of great interest as well as valuable opportunities for insiders to gain new know-how and take useful insights for their business.
Philippe Robert, president of the Fédération de l’Hôtellerie de Plein Air Occitanie (FHPA Oc) said, “More than just a professional trade show, SETT has become a true laboratory of innovation for the whole of European tourism.”
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