Three days of meetings, conferences and opportunities: from Nov. 4 to Nov. 6, Salon Sett 2025, a now must-attend event for outdoor tourism professionals held at the Parc des Expositions in Montpellier, took place.
The event is organized by the Federation of Occitanie, in partnership with the regional federations Rhône-Alpes, Auvergne, Corse, Limousin, PACA et Bourgogne Franche Comté, and brings together professionals in the fields of open-air hotels, camping, resorts, vacation residences, amusement parks and beaches, more than 730 exhibitors and nearly 18,000 tourism professionals from all over Europe.
After last year’s record-breaking 2024, this 46th edition was even more packed with new features, all dedicated to the 2026 tourism season and the future of outdoor tourism. Key words of the 2025 Salon Européen des Tendances Touristiques? Innovation and sustainability affecting the industry across the board.
The focus was therefore onartificial intelligence and topical issues such asoptimizing the organization of facilities, improving customer reviews and use in marketing through AI.
This edition of the Salon SETT in Montpellier once again offered itself as an opportunity to meet and compare notes, to delve into market dynamics and discover all the new trends. A showcase where to find all the interests, needs and solutions affecting the profession, which is increasingly oriented to the needs of tomorrow.
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