Is it possible to have an immersive, experience-rich vacation with top-notch services? The answer is “yes” for Sunshine Club.
The brand puts its money on a winning proposition, and sums it up with a catchy slogan: “I want everything” is the title of Club del Sole’s new TV commercial.
The brand’s promotion for the upcoming summer season tells the vacation concept “Full Life Holidays”, that is, a stay capable of offering the highest level of services, comfort and interactivity, with proposals and experiences inside the facilities and outside, to discover the beauty of the territories. An innovative accommodation system capable of standing out in the tourism scene, always in close contact with nature.
Francesco Giondi, CEO Club del Sole comments, “The commercial ‘”I want it all'” is a perfect synthesis of the values that define Club del Sole’s offer and our Full Life Holidays model, the first and only vacation model that reduces the distance between the natural and the artificial, uniting them in a unique dimension, capable of making life full and satisfying, without having to give up anything. A model capable of guaranteeing our guests a complete experience that transcends the very moment of the vacation, representing exactly how life should be lived, every day, under the banner of ‘wanting it all.’ An accommodation proposal and a guide for all our strategic business choices, including, new in 2025, the diversification of our product portfolio with the integration of destinations in mountainous a”.
The TV commercial of Club del Sole
The TV commercial for Club del Sole was produced by the agency Conic, and was launched yesterday on the main Mediaset networks. It can also be seen on digital and second screen channels.
Alberto De Martini, CEO of the Conic agency and author of the commercial together with Brand creative director Paola Bussa, say, “The mosaic of Club del Sole’s brand identity is being put together with consistency and continuity. Without neglecting a trait that we hold dear at Conic: lightness, a quality that is always valuable in advertising and, I would say, due when it comes to vacations “.
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