Summer 2023 is seeing clear growth in the camping business, with more and more travelers embracing the concept of sustainable tourism, staying in close contact with nature without sacrificing comfort. In this trend, Pitchup.com, the leading instant booking platform for outdoor holidays in Europe, is playing a key role.
The boom in summer bookings on Pitchup.com in Italy. For summer 2023, camping is depopulating among travelers in Italy. The incredible 80% increase in bookings on the Pitchup.com platform since last year testifies to the emergence of this travel method, with a peak expected on August 8, when over 1300 people will book their stay in one of the structures offered by Pitchup.
The most sought-after Italian regions for summer camping. Focusing on the Italian regions, Sardinia took first place, with a staggering increase of +460% in bookings compared to 2022. Followed by Sicily (+278%) and Calabria (+247%). In northern Italy, on the other hand, Trentino Alto Adige excels with an increase of +242% and Piedmont with an increase of +156%.
Summer camping trends for 2023. When organizing a camping holiday, certain services and comforts are essential. Booking platforms like Pitchup.com have made it easier, allowing you to filter your preferences to find the perfect destination and the ideal property.
Pitchup.com has seen major increases in the following services:
- Outdoor pools: +34%
- On-site restaurants and cafés: +42%
- Activities such as fishing: +26%
- Evening entertainment: +46%
- Hot tubs: +24%
The rebirth of solo travelers in nature. Solo camping is experiencing a renaissance thanks to “solo travellers”, i.e. those who undertake trips without any company, eager to discover new cultures, people and traditions. This trend is spreading more and more on Pitchup.com, with a notable 25% increase in “camping only” reviews globally over the previous year.
Furthermore, the data shows that this trend is not exclusive to men, but involves more and more women. The terms “solo female” and “solo woman” have been mentioned in global reviews with a 40% increase in the last 12 months, underlining the growing interest of women in solo and adventure travel.
Summer 2023 is marking a turning point in the camping sector in Italy, with more and more people choosing this form of sustainable tourism to spend moments of relaxation and adventure in close contact with nature. Pitchup.com has revealed this season’s trends, highlighting the increase in bookings in several Italian regions and the growing interest in solo travel among solo travellers.
Camping is transforming from a simple outdoor experience to an authentic discovery of oneself and the surrounding world, promoting a healthy and sustainable lifestyle. Thanks to initiatives like Pitchup.com, more and more travelers are embracing this philosophy, making summer 2023 one of the most memorable for the camping business.
© Riproduzione Riservata
