In this period of uncertainty for international tourism, open air remains a guarantee. This is confirmed by theHuman Company and ThrendsObservatory, now in its sixth edition, expanding the analysis to include major European markets. In 2025, European outdoor tourism reached 413.2 million
Outdoor tourism in Italy is experiencing a significant increase. According to the Outdoor Tourism Observatory, promoted by Human Company in collaboration with THRENDS, a record-breaking summer season is expected, with a forecast of 56.6 million visitors in the months of June, July, August and September. This figure shows an increase of 2% compared to 2022 […]












