Veneto is once again betting on tourism, the spearhead of a region that boasts Italy’s leading seaside destination, Cavallino-Treporti. There are numerous sea, mountain and lake resorts that make it a popular destination for Italian and foreign tourists. In high demand are the camping facilities, which can participate in the second edition of the “Smart Tourism Destination“, a strategic initiative aimed at promoting digitalization and innovation in the tourism sector.
Federico Caner, tourism councillor of the Veneto Region says: “With this call, the Veneto Region confirms its commitment to the digital transformation of tourism, encouraging the creation of more innovative and welcoming destinations for visitors and citizens. We want Veneto to be at the forefront of the European tourism scene, with destinations that know how to leverage digital to offer unique, high-quality experiences. With a total budget of more than 1.49 million euros, the call aims to transform Veneto destinations into models of smart, accessible and sustainable tourism “.
Veneto, tourism in step with the times
The call is part of the ERDF Regional Program 2021-2027, which aims to support the adoption of advanced digital tools by the region’s tourism destinations. The goal is to create innovative digital ecosystems capable of improving the visitor experience andmanagement efficiency of accommodation facilities.
The councillor adds, “Tourism represents a backbone of the Veneto economy, and thanks to this line of funding we want to offer new opportunities to destinations so that they can evolve into Smart Tourism Destination (STD), a model in which digital becomes an ally to make the tourism offer even more efficient and engaging,” Caner continued. The success of the first edition of the call for proposals, which saw the participation of 12 destinations in the region, with all 10 projects presented already funded to the tune of more than 3.5 million euros, has convinced us to invest further resources by raising to 5 million the total amount committed by the region to Smart Tourism Destination “.
What the Smart Tourism Destination includes
The main interventions under the call include:
- The adoption of the regional Destination Management System (DMS) for digital management of tourism supply;
- The integration of business intelligence and data analysis tools to improve the competitiveness of destinations;
- The creation and updating of digital platforms to ensure greater accessibility and safety for visitors;
- The implementation of innovative technology solutions such as augmented reality, metaverse, IoT sensors and blockchain to enrich the tourism experience;
- Initiating circular economy actions to reduce environmental impact, including reducing the use of single-use plastics and optimizing packaging;
- assisting local businesses to improve their digital presence and online promotion.
To whom the call is addressed
The call is aimed at Destination Management Organizations (DMOs ) recognized by the Veneto Region and tourism destinations that intend to adopt an advanced digital management model.
Applications must be submitted exclusively electronically through the platform Fondi.RVE of the Veneto Region, starting March 18, 10 a.m., and ending at 5 p.m. on June 5, 2025.
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