Next week the curtain rises on Hospitality – Il Salone dell’Accoglienza., scheduled to take place at the fairgrounds in Riva del Garda, in the province of Trento. The event will begin at 11 a.m. with the debate “Hospitality – The People Industry”, a journey into the present and future of hospitality.
Some numbers: 45,000 square meters of exhibition space, more than 750 exhibitors and more than 100 events in 8 Arenas and 1 Main Stage. Highly anticipated is the debut of the H EXPERIENCE format and new thematic arenas for H Academy educational events.
This edition also aims the focus on open-air tourism, one of the most dynamic and growing sectors in the entire Italian industry, and the proposals and training content will be made in collaboration with Faita FederCamping.
The exhibitors
The 2025 edition has 750 exhibitors, including many reconfirmations and about 26 percent new companies that have chosen Riva del Garda to open up to the global market and broaden their horizons. These are national and international operators from European markets such as Albania, Finland, Germany, Lithuania, Serbia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, Hungary, and non-European markets such as Latin America, Egypt, Kenya, South Arabia, and the UK.
Roberto Pellegrini, president of Riva del Garda Fierecongressi, pointed out that the 49th edition promises to be unique for the quality of exhibitors, the variety of content and the important presence of buyers from abroad: “This year the participation of delegations will be even more numerous. Thanks to our activities and cooperation with Italian Trade Agency (ITA), more than 70 operators from selected markets will arrive in Riva del Garda to offer exhibitors more business opportunities.”
President Pellegrini adds, “For this edition, we have consolidated collaborations both internationally and nationally, renewing some strategic alliances with important entities such as the Ministries of Food, Agriculture, Forestry and Tourism of Bavaria and the German-Italian Chamber of Commerce ITALCAM, Slow Food, the University of Gastronomic Sciences in Pollenzo, and with the Consorzio Vignaioli del Trentino for the special area Spazio Vignaiolo dedicated to wine tourism.”
The events
More than 100 events will be scheduled with more than 110 speakers including training and experiential initiatives designed to offer hospitality and foodservice industry operators innovative ideas, solutions and tools to grow business.
The exhibition will be divided into four thematic areas:
- Contract & Wellness
- Beverage
- Food & Equipment
- Renovation & Tech
And three special areas:
- Solobeer
- RPM-Riva Planet Mixology
- Vineyard Space
These spaces will be dedicated to craft beer, the art of blending and wine tourism, which will enliven Hall B4 until Wednesday, Feb. 5.
This 49th edition also spans the field of open-air tourism. The Outdoor Boom pavilion will feature a wide range of exhibits and educational content produced, again this year, in cooperation with Faita FederCamping.
Rounding out the offerings is the rich schedule of H Academy, which this year sees the expansion of areas for educational activities, meetings and workshops dedicated to key industry topics.
More than 110 speakers including experts and opinion leaders will take turns on the main stage, the Theatre in Hall D, and on the stages of the eight arenas – Beer Arena, Outdoor Boom Arena, Hotel & Co. Arena, Mixology Arena, Restaurant Arena, Wine Arena, and the new Food Arena and Pizza Arena.
As stated by Giovanna Voltolini, Exhibition Manager of Hospitality – The Hospitality Show: “Every year we try to offer new opportunities to operators, to involve them and make them experience the fair as protagonists. In this way we want to enrich their knowledge base with suggestions and concrete projects “.
The debut of H EXPERIENCE
New features 2025 include H EXPERIENCE, the format dedicated to experiential initiatives designed to offer unique and engaging moments for visitors.
Four areas for four different experiences:
- OF EVERYONE, the multi-year project with a focus on accessibility and inclusion (at the center of Hall C2).
- The Spirits Escape, a journey into spirits and blending (Hall B4).
- AI Playground, interactive space with AI-based solutions to improve business processes and performance (Hall B3).
- The exhibition “Experiences and Sensibilities with the Materico Language,” a design project curated by ADI-VTAA with a focus on outdoor dining that explores the importance of design and materials in Ho.Re.Ca. (Hall B2).
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