The process of transforming campsites towards a higher level business model in terms of quality, improved management and a more complete value proposition for the customer is already a widespread trend, which translates into a better welcome.
The concept of “hotelisation” is not clear whether it is linked to the importation of ideas and solutions typical of the hotel sector or simply to the crossing, within the camping sector, of a process similar to that experienced years ago by the hotel sector. Whatever the origin, the result is a high quality tourism proposal in terms of services and facilities, with a well-defined essence and identity: life in the open air.
Certainly, the “hotelisation” process in the world of camping has been started around one main element: the product. In particular, the environments that make up the accommodation: bungalows, villas, mobile homes, lodge tents, etc. Furthermore, every year, the camping sector invests a large amount of resources, aware that only structures capable of adapting will be able to go from strength to strength.
It is important to underline that many of the structures present are still family businesses with a “relative” investment capacity, but which makes the intention of doing business in the sector even more commendable. The Camping & Resort Sangulí Salou in Spain is a clear example, in the region, of the bet on quality and on the transformation of environments.
Modern accommodation designs, with a completely updated and state-of-the-art image, appealing bathrooms, with spacious and comfortable walk-in showers, quality and spacious beds and mattresses, full of comforts and a supply of amenities such as toiletries, linen bed and towels are a testimony of how – even in Spain – “hotelization” travels in full sail towards an excellent camping service.
Article taken from “La Hotelificación de los campings”.
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