It was developed by Atout France in collaboration with ADN Tourisme and the FNHPA , the new HPA National Attendance and Reservation Barometer website. A practical and useful, free and participatory online service that monitors the French camping season in real time.
Atout France, FNHPA and ADN Tourisme invite open-air industry professionals to participate in this observatory to access unprecedented real-time data on the state of the season. Participation is free and registration takes only a few seconds, plus the service guarantees anonymity.
A very useful service for managers of camping facilities through which they can monitor bookings throughout the season, and stay informed of trends through data on bookings, overnight stays, length of stay, and type of pitch; they can also check the country of origin of Guests (domestic and international) through a map infographic.
Caroline Leboucher, General Manager of Atout France states,”The Hôtellerie Plein Air barometer is one of the flagship applications of the France Tourisme Observation project. Dynamic, participatory, and able to combine statistical accuracy and innovation, its qualities make it a resource for regional decision makers who want to adapt their action plan right in the middle of the season.“
FTO’s HPA barometer has a high level of reliability, and data are transferred directly from the reservation software to OVH’s French servers. An efficient service developed by FNHPA, the only professional union representing campsite managers in France, represents a key sector of the French tourism industry. Word to the numbers: 3 billion in sales, and 25 million customers a year at its 7,500 accommodations.
Nicolas Dayot, President of FNHPA states, “The Outdoor Hotel Barometer is our most valuable tool for understanding the dynamics of industry activity at peak booking time and in the heart of the season. Safe, anonymous and free, it allows professionals to participate without worrying about the impact on their business.”
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