Good food is a journey to discover the flavors but also the knowledge of the territories, knowledge that is passed down from generation to generation. Italian villages are treasure chests of these treasures, and an open-air vacation is the best way to discover them.
It is in this experiential perspective that the new Coldiretti-Fondazione Symbola report“Piccoli Comuni e Tipicità” opens, in the perfect combination of Open Air and small villages. The food and wine aspect serves as the glue between the pleasure of discovering these jewel realities and experiencing a vacation in the open air, immersed in the beauty of nature.
Data from theIxè Institute (laboratory of Study, Research and Education), confirm this trend: 2 out of 3 Italians in the 2024 summer season will choose a small village as their vacation destination. One of the reasons is precisely the authentic heritage of these places, which includes food and wine: 93 percent of the typical national products that are consumed on our tables originate in Italian municipalities with less than five thousand inhabitants. A heritage of taste and biodiversity that also drives tourism.
There are an increasing number of open-air facilities located in these small locations, far from urban chaos, and surrounded by the beauty and tranquility of nature. Campgrounds are real flywheels to relaunch these authentic, more family-friendly dimensions of tourism, where good food is never lacking, an accommodation proposal that fosters territorial development, the development of local farms and authenticity at Km 0.
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