Camping news

Human Company and Thrends Observatory: stability in the open air market in 2026

Mondo Camping 3 May 2026

In this period of uncertainty for international tourism, open air remains a guarantee. This is confirmed by theHuman Company and ThrendsObservatory, now in its sixth edition, expanding the analysis to include major European markets. In 2025, European outdoor tourism reached 413.2 million

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Human Company: the rebranding of the leading Florentine open-air group

Mondo Camping 12 November 2025

Human Company has a whole new look: by visiting the portal you can learn about all the services offered by the Florentine brand that plays the card of comprehensive and successful communication, intuitive, practical and classy, aware that nowadays a website is a key business card to present yourself at your best. Humancompany.com stands out […]

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Human Company: revenue and attendance growth by the end of 2024

Mondo Camping 4 November 2024

The brand hu openair, of the Human Company, is preparing to end 2024 on a high note, thanks to the excellent work done during the year, and especially in the summer season, which recorded important employment figures. A considerable increase in demand from domestic and international Guests:Italy remains the main target market with a 24.2% […]

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Successful season for Human Company. Fioravanti: “The interest in outdoor is growing”

Chiara Borzi 27 October 2023

The Italian company Human Company is preparing to close the 2023 season with important results, counting an increase of 19% in revenues and 9% in attendance compared to 2022. This success was particularly relevant during the summer months, demonstrating the continuous commitment of the company. The Italian Group expects to conclude the season exceeding 4 […]

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2,600 businesses and 1.3 million: the strength of the open-air sector in Italy

Chiara Borzi 19 May 2023

Outdoor tourism in Italy is experiencing a significant increase. According to the Outdoor Tourism Observatory, promoted by Human Company in collaboration with THRENDS, a record-breaking summer season is expected, with a forecast of 56.6 million visitors in the months of June, July, August and September. This figure shows an increase of 2% compared to 2022 […]

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Human Company invests 21 million euros: there are also 1200 trees

Chiara Borzi 12 May 2023

With the aim of being a point of reference in the outdoor tourism-accommodation sector and focusing on continuous product innovation and constant improvement in the quality of services, Human Company has announced an investment of 21 million euros in its facilities. The Human Company business is on the rise because attendance forecasts are growing compared […]

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800 jobs offers opened by Human Company

Mondo Camping 10 March 2023

Human Company, a Florentine group active in the hospitality and restaurant sectors and leader in Italy in open-air tourism, after last year’s growing numbers, aims to hire around 800 people by 2023. These are the tasks you are looking for: – market employees, who will assist and guide customers in their purchases; – cashiers; – […]

Camping news

The 6 new trends of open-air holidays

Mondo Camping 20 April 2022

The outdoor world has evolved a lot in recent years and the open air segment has changed its skin, also thanks to the pandemic, which has brought many more people closer to this type of tourism. The observatory of the Human Company group highlights 6 new trends that are characterizing outdoor tourism, which is increasingly […]